近日，中文在线（300364）披露2025年半年度业绩报告。报告显示，上半年公司实现营收5.56亿元，同 比增长20.40%。业绩增长背后，短剧等创新业务持续贡献动能，推动公司整体转型与生态布局进一步 深化。作为国内竖屏短剧领域的早期开拓者，中文在线自2021年推出"野象剧场"以来，持续深耕短剧赛 道，逐步构建起"国内精品化+AI深度赋能+全球化布局"的三轮驱动模式，不断拓展短剧的产业价值与 文化边界。 中文在线董事长童之磊对行业趋势有着深刻洞察："中国短剧将成为继好莱坞电影、韩剧、日漫之后， 下一个具有全球影响力的文化现象。"这一判断基于行业数据的有力支撑。据《中国网络视听发展研究 报告（2025）》，截至2024年底，微短剧用户规模已达6.62亿，人均单日使用时长达101分钟，与即时 通讯持平；另据《2024中国微短剧产业研究报告》，2024年中国微短剧市场规模达505亿元，首次超过 全年电影票房，并预测2025年中国微短剧市场规模将突破634亿元，2027年有望逼近千亿。短剧，正 从"流量快消品"走向"内容新主流"。 政策层面亦为短剧行业高质量发展指明方向。2025年7月，国家广电总局网络司司长冯胜勇调 ...

Core Viewpoint - The company is focusing on international expansion through micro-short dramas, aiming to establish itself as a significant player in the global content industry, leveraging AI and talent for growth [1][4][6]. Group 1: Financial Performance - In 2024, the company achieved a revenue of 1.159 billion yuan, with overseas revenue contributing 303 million yuan; in Q1 2025, the revenue was 233 million yuan [1]. - The strategic investment in overseas micro-short drama business is expected to have a temporary impact on profits but is crucial for long-term development [1]. Group 2: Content and IP Development - The company has a vast digital content library with over 5.6 million digital content resources and 4.5 million authors, combining various platforms to create a multi-dimensional content ecosystem [2]. - The self-owned IP "The King's Avatar" has successfully transitioned through multiple stages of development, serving as a benchmark for the company's IP development [2]. Group 3: Cultural Globalization - Chinese micro-short dramas are emerging as the "fourth international cultural phenomenon," with significant growth in global mobile content consumption [4]. - In 2024, Chinese applications accounted for 30% of the revenue in the global audiovisual application market, with 19 Chinese applications in the top 100 overseas downloads [4]. Group 4: International Strategy - The company has initiated a global replication of the Chinese short drama industrial system, launching platforms like Sereal+ and UniReel for international markets [4][5]. - The company is expanding its micro-short drama platforms in Japan, the U.S., and Southeast Asia, utilizing strong IP reserves and localized creative systems [5]. Group 5: AI and Talent Development - The company is integrating AI technology into its content production processes, enhancing efficiency and market responsiveness through a comprehensive AI-enabled ecosystem [6]. - A global talent system is being developed, with teams in key markets focusing on original content and localized execution to drive the production and operation of quality content [6][7].