Core Viewpoint - In 2025, the sports entertainment industry faces challenges due to the absence of major global events, yet companies like Crazy Sports (00082.HK) are showing resilience and potential for growth through strategic initiatives and technological advancements [1] Financial Performance - Crazy Sports reported total revenue of approximately HKD 153 million for the first half of the year, showing a decline compared to the same period last year, but the core business of the sports knowledge payment platform generated revenue of HKD 97.9 million with a user base of 114 million [3] - The company achieved a significant improvement in operating cash flow, reaching a net amount of HKD 23.4 million, transitioning from negative to positive [3] User Engagement and Growth - Despite being a non-major event year, the platform's user growth rate reached 7.5%, indicating strong user engagement and willingness to pay [3] - The company has enhanced its product offerings and channels, integrating with platforms like 360 Search and Baidu Mobile, and optimizing tools to improve user experience and conversion rates [3] AI and Global Strategy - Crazy Sports made substantial progress in AI technology with the testing of its sports prediction model "Foretell," which utilizes a large language model with 70 billion parameters and aims to enhance sports predictions [5] - The company reported revenue of HKD 46.6 million from sports and casual games, with overseas market contributions at 9.1%, indicating successful international expansion [5] Event-Driven Engagement - The "Hongyu Ceramics WBC Professional Boxing Championship" held during the Dragon Boat Festival achieved over 600 million views, showcasing the effectiveness of Crazy Sports' "digital + sports + entertainment" model [9][10] - The events not only increased content engagement but also stimulated local tourism and economic activity, contributing to user growth on the platform [10] Strategic Outlook - Crazy Sports is positioning itself for future growth by leveraging AI technology and expanding its global market presence, aiming for a significant impact during the 2026 World Cup [12] - The company is expected to benefit from the release of sports industry policy incentives and the deepening of AI applications, leading to a potential revaluation of its business in the upcoming major event cycle [12][13]