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计算机行业专题研究:AI时代,关注结果交付模式
East Money Securities· 2026-03-02 07:27
Investment Rating - The report maintains an "Outperform" rating for the computer industry, indicating a positive outlook compared to the broader market [3]. Core Insights - The report emphasizes the shift from traditional Software as a Service (SaaS) models to a results-oriented service model known as Results as a Service (RaaS), which ties service fees directly to measurable business outcomes [7][13]. - The adoption of RaaS is being accelerated by advancements in artificial intelligence (AI) and large model technologies, which enhance the ability of businesses to deliver measurable results [22][26]. - Companies that integrate deep industry knowledge and data into their AI solutions are expected to deliver higher returns on investment (ROI) and are recommended for investment consideration [51]. Summary by Sections 1. RaaS Model Accelerating Adoption - RaaS represents a fundamental shift in business logic, moving from paying for software usage to paying for tangible results [13][14]. - The report highlights successful international examples of RaaS implementation in sectors like fraud prevention and identity verification, showcasing its viability [26][29]. - Domestic companies are increasingly exploring RaaS, with AI driving the transition from providing tools to delivering results across various industries [7][38]. 2. Configuration Recommendations - Companies with strong data and industry expertise in AI applications, such as advertising and transaction facilitation, are likely to achieve higher ROI and are recommended for investment [51]. - Enterprise IT service providers whose products are deeply integrated with business systems are also positioned to transition to a results-based payment model, enhancing customer retention and willingness to pay [51].