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蔡浩宇与米哈游站在擂台两侧
3 6 Ke· 2025-07-30 11:10
Core Viewpoint - The article discusses the contrasting approaches of Mihayou and Anuttacon in the realm of AI-driven gaming, highlighting the innovative direction of Anuttacon's game "Whispers from the Star" and Mihayou's focus on enhancing existing content production through AI integration [1][17]. Group 1: Anuttacon and "Whispers from the Star" - Anuttacon, founded by Mihayou's creator Cai Haoyu, released a demo for "Whispers from the Star" on July 22, which emphasizes real-time interaction with an AI character named Stella, rather than traditional gameplay mechanics [1][6]. - The game allows players to engage with Stella through voice, text, or video, creating a unique immersive experience that focuses on emotional connection rather than structured gameplay [10][8]. - The demo operates on a cloud gaming model, incurring high operational costs, yet aims to establish a genuine relationship between players and AI [2][10]. Group 2: Mihayou's Strategy - Mihayou has established new companies focused on AI and digital content, developing a large model named Glossa to enhance its existing game production processes rather than reinventing the gaming experience [2][19]. - The company aims to create an "AI-driven content industrial system," improving efficiency and controllability in game production through automation and model integration [19][17]. - Mihayou's approach contrasts with Anuttacon's, as it seeks to optimize existing structures rather than create entirely new player experiences [20][21]. Group 3: Potential Conflicts and Future Directions - The differing philosophies of Anuttacon and Mihayou may lead to future conflicts in market positioning, technology, and values as both companies pursue their respective visions of AI in gaming [4][22]. - While currently maintaining a technical collaboration, the competitive landscape may shift as Anuttacon seeks commercialization and expansion into markets like China and Asia [24][22]. - The ultimate competition lies in who can establish a new gaming paradigm that resonates with users and sets industry standards, indicating that the current state of coexistence may be temporary [24][17].