Core Insights - The 8th China International Import Expo (CIIE) opened on November 5, showcasing Skechers for the seventh consecutive year, highlighting its innovative comfort technology products across various age groups and categories [1][4]. Product Matrix and Innovation - Skechers presented a comprehensive "comfort ecosystem" at the expo, featuring products like the Go Walk series, Go Run series, GO Trail series, and SKECH-HEAT technology, demonstrating the brand's commitment to meeting diverse consumer needs [4]. - The brand launched several new products at the event, emphasizing its technological capabilities and market commitment, particularly in the professional sports sector [4]. Sustainability and Social Responsibility - Skechers introduced a "trade-in" program for children's products, promoting sustainability and encouraging environmental awareness among children [4]. - The expo featured an interactive booth that combined consumer engagement with social initiatives, including a "shoe rental" service and a charity walk program, showcasing the company's commitment to community involvement [5]. Market Strategy - The CEO of Skechers China expressed the company's determination to deepen its investment in the Chinese market, focusing on localized strategies and innovative comfort technology to meet consumer demands for a better quality of life [5].

Core Insights - The eighth China International Import Expo (CIIE) opened on November 5, showcasing Skechers' commitment to the Chinese market for the seventh consecutive year, highlighting the brand's product strength and innovative vitality [1] - Skechers presented a comprehensive range of comfort technology products, reinforcing its positioning as a "Comfort Walking Expert" and demonstrating its dedication to sustainable practices and community engagement [1][3] Product Showcase - Skechers unveiled a series of new products at the expo, including the SKX AERO RAZOR and SKX AERO BURST running shoes, SKX_2 ELITE FG soccer shoes, and COZY FIT cloud shoes, catering to various sports and daily life needs [2] - The new COZY FIT shoes feature Slip-ins technology, ensuring comfort and support for daily activities such as commuting and travel [2] Children's Initiative - The Skechers KIDS series emphasizes the brand's vision of being the "most understanding of children and the first choice for parents," integrating sustainability into consumer habits through a "trade-in" program [3] - The immersive exhibition space included interactive experiences and a public welfare area showcasing the "trade-in" project and the "Skechers FRIENDSHIP WALK" initiative [3] Market Commitment - Skechers' CEO for China, Korea, and Southeast Asia expressed the company's determination to deepen its investment in the Chinese market, focusing on localized strategies and innovative comfort technology products to meet consumer demands [3]