Group 1 - The core viewpoint is that overseas consumers are increasingly seeking high-quality and cost-effective alternative brands, prompting Chinese companies to shift from traditional cost-performance competition to a focus on "heart-price ratio" [2] - A survey conducted by Google and BrandZ revealed that 81% of global consumers are open to considering new brands, with this figure rising to 85% in the U.S. market, indicating significant market penetration opportunities for Chinese brands [2] - Brand trust, long-term product value, and emotional connection are becoming key criteria for consumers when selecting brands, highlighting the importance of brand building for Chinese companies going abroad [2] Group 2 - Chinese companies are currently prioritizing brand awareness in overseas markets, entering a "brand-building wave" as consumers are more willing to embrace different brands in the current economic environment [3] - The emergence of new-generation overseas companies aiming to create global brands is driving this trend, necessitating quick action from companies to capture changing consumer mindsets [3] - AI technology is identified as a powerful tool for overseas companies, enhancing user demand prediction and optimizing targeting and material matching based on business goals, thus facilitating effective growth paths [3]