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“跑车皇后”在华销量创新低 母公司Stellantis集团再度否认抛售事宜
Zhong Guo Jing Ying Bao· 2025-06-26 13:35
Core Viewpoint - Maserati, known as the "Queen of Sports Cars," is reportedly not for sale despite rumors, as confirmed by Stellantis Group officials [2][4]. Group 1: Maserati's Sales Performance - Maserati's global sales significantly declined in 2024, dropping from 26,689 units in 2023 to 14,725 units, a decrease of over 40% [2][4]. - In China, Maserati's sales fell from 4,680 units in 2022 to 1,209 units in 2024, with its market share dropping from 20% to 8.2% during the same period [4]. - The decline in sales is attributed to decreased demand for Western luxury imports, a drop in Grecale model sales, and inventory reduction measures [4]. Group 2: Financial Performance - Maserati's adjusted operating income and net income also saw declines in 2024, influenced by reduced sales and product mix [4]. - Stellantis Group reported a net revenue of €156.9 billion in 2024, a 17% decrease from 2023, with net profit dropping by 70% to €5.5 billion [7]. Group 3: Leadership Changes - Stellantis Group appointed a new CEO, Antonio Filosa, on June 23, 2025, as part of a management restructuring aimed at reversing the company's declining performance [3][7]. - Filosa's leadership experience in North and South America is expected to bring a new direction to the company [8]. Group 4: Market Trends - The overall luxury car market is experiencing a downturn, with Maserati's sales reflecting a broader trend of weakened demand among high-end consumers [5][6]. - In contrast, other luxury brands like Ferrari, Bentley, and Rolls-Royce are performing relatively better despite facing some sales declines [6].