超豪华汽车市场

Search documents
前5个月进口量最高下滑44%,玛莎拉蒂们集体失速!自主品牌正“接管”百万级豪车市场
Hua Xia Shi Bao· 2025-06-27 01:59
玛莎拉蒂的诸多猜测与频繁换帅,与其销量不佳密切相关。公开数据显示,2024年,玛莎拉蒂全球销量 仅11300辆,同比下跌57%。品牌去年调整后运营亏损达2.6亿欧元(约合人民币21.8亿元)。 而销量下滑的背后,是玛莎拉蒂产品的"青黄不接"。据了解,其畅销车型Levante和Ghibli已经停产,而 继任者要到2027年和2028年才能上市,现款产品还时不时传出要停产的消息。 近日,有多家媒体报道称,Stellantis正在考虑出售玛莎拉蒂,并在4月初聘请了咨询公司麦肯锡提供建 议。尽管Stellantis发言人回应称"不会出售玛莎拉蒂",但是玛莎拉蒂近年来的表现令人担忧。甚至不仅 是玛莎拉蒂,整个超豪华品牌在华表现都不尽乐观。 乘联会数据显示,今年1—5月,玛莎拉蒂在中国市场的进口销量为384辆,同比下滑44%,下滑幅度远 超同期其他超豪华品牌。前5个月,宾利、劳斯莱斯、法拉利、兰博基尼、阿斯顿·马丁的累计进口销量 分别为884辆、289辆、300辆、157辆、120辆,分别下滑20%、23%、14%、39%、2%。迈凯伦进口量 虽然实现了111%的同比增长,但其前5个月的累计销量仅有19辆。 超豪华品牌在 ...
“跑车皇后”在华销量创新低 母公司Stellantis集团再度否认抛售事宜
Zhong Guo Jing Ying Bao· 2025-06-26 13:35
Core Viewpoint - Maserati, known as the "Queen of Sports Cars," is reportedly not for sale despite rumors, as confirmed by Stellantis Group officials [2][4]. Group 1: Maserati's Sales Performance - Maserati's global sales significantly declined in 2024, dropping from 26,689 units in 2023 to 14,725 units, a decrease of over 40% [2][4]. - In China, Maserati's sales fell from 4,680 units in 2022 to 1,209 units in 2024, with its market share dropping from 20% to 8.2% during the same period [4]. - The decline in sales is attributed to decreased demand for Western luxury imports, a drop in Grecale model sales, and inventory reduction measures [4]. Group 2: Financial Performance - Maserati's adjusted operating income and net income also saw declines in 2024, influenced by reduced sales and product mix [4]. - Stellantis Group reported a net revenue of €156.9 billion in 2024, a 17% decrease from 2023, with net profit dropping by 70% to €5.5 billion [7]. Group 3: Leadership Changes - Stellantis Group appointed a new CEO, Antonio Filosa, on June 23, 2025, as part of a management restructuring aimed at reversing the company's declining performance [3][7]. - Filosa's leadership experience in North and South America is expected to bring a new direction to the company [8]. Group 4: Market Trends - The overall luxury car market is experiencing a downturn, with Maserati's sales reflecting a broader trend of weakened demand among high-end consumers [5][6]. - In contrast, other luxury brands like Ferrari, Bentley, and Rolls-Royce are performing relatively better despite facing some sales declines [6].
越来越热闹的大湾区车展:鸿蒙智行首次包馆,小米YU7不开车门
Di Yi Cai Jing· 2025-06-02 11:30
5月31日~6月8日,为期9天的2025粤港澳大湾区车展在深圳举行。 车展首日恰逢端午节第一天,展馆内各大汽车品牌的销售人员高举促销牌来回穿梭,看展的观众人数达 到了18.3万人次,创造历史新高。 本届车展以"面向科技、面向未来、面向市场"为主题,吸引了112家整车品牌参展,展出车型达1039 款。车展规模约26万平方米,设有8万平方米的互动活动区,可供体验各项技术和试乘试驾等,展现汽 车应用创新成果。 不同于国内四大A级车展,粤港澳大湾区车展过去多年被看作为车企的大卖场,从规模和首发车型来看 相对较低。近两年来,粤港澳大湾区车展规模不断扩大,晋升为新A级车展。今年的粤港澳大湾区车展 上,车企创始人李斌、何小鹏等亲临现场,华为和奥迪合作的首车奥迪 Q6 etron开启预售,备受外界关 注的尊界S800和小米YU7两款新车首次亮相车展。 "车企对粤港澳大湾区车展越来越重视了,今年的车展电动车仍然是重头戏。广东汽车市场在全国具有 重要地位,其中,深圳近年来汽车市场发展迅速,这也是车企越来越重视粤港澳大湾区车展的重要原 因。"一名汽车行业人士对记者表示。 公开数据显示,2024年,深圳新能源汽车产量达到293.53 ...