Group 1 - The core event is the launch of JD.com's "Heartfelt Shopping Season" for the upcoming 520 festival, featuring a wide range of products from luxury brands such as Helena Rubinstein, Armani, Longines, SK-II, Lancôme, and Zhou Dazheng [1][3][14] - The promotional campaign includes various discounts and offers, such as a discount of 30 for every 200 spent, exclusive 85% off for gifts, and special gifts like flowers, movie tickets, and beauty gift boxes [1][3][14] - The event emphasizes the importance of beauty and skincare products as ideal gifts for loved ones, highlighting specific products like Lancôme's limited edition gift box and SK-II's exclusive offerings [5][3] Group 2 - The campaign features attractive gift combinations, such as buying essence to receive gold foil, and purchasing fragrance gift boxes to receive flowers, enhancing the shopping experience [3] - Watches are promoted as stylish gifts that add a sense of occasion, with options like Longines' Moonphase watch and Casio's BABY-G sports watch for different demographics [7] - Jewelry is highlighted as a romantic gift choice, with options like Pandora's bracelet set and Swarovski's necklace, appealing to consumers looking for elegant accessories [9][10] Group 3 - Fashionable bags are also presented as great gift options, including Burberry's mini bowling bag and Tory Burch's tote bag, catering to various styles and needs [12] - The campaign encourages consumers to access the shopping event through the JD app, emphasizing the convenience of immediate availability of products [14]

文｜化妆品财经在线CBO 据接近欧莱雅中国的业内人士透露，集团中国旅游零售部门正推进大规模组织调整，裁员比例或接近 50%，主因是国内旅游零售渠道业绩持续承压。 对此，欧莱雅中国回应CBO称："受影响员工比例不实"。并进一步表示，欧莱雅旅游零售业务正积极推 进转型，旨在加速业务增长，进一步巩固集团市场领导地位。 这一回应侧面印证了美妆巨头在旅游零售渠道的集体焦虑。无独有偶，海南免税销售暴跌直接拖累中国 区业绩，资生堂启动了中国与旅游零售业务重组；雅诗兰黛、高丝等企业财报亦显示，亚洲旅游零售所 面临的难题。旅游零售的深层困境正倒逼国际美妆集团重构旅游零售战略逻辑。 01 旅游零售渠道业绩持续承压 近几年，旅游零售渠道因疫情因素遭受不小的挑战。从旅游零售商巨头及各大国际美妆巨头的财报来 看，虽然疫后线下经济逐步恢复，但国际大牌们在华旅游零售渠道却仍表现不佳。 《穆迪达维特杂志》公布的2024年全球旅游零售商排名显示，Avolta（原Dufry）目前居于第一，曾连 续三年登顶的中国中免集团位居第二，反映国内免税渠道增长乏力。中国中免的最新公布的财报数据显 示，2024年其营收为564.74亿元，同比下降16.38% ...