Group 1 - The core event is the launch of JD.com's "Heartfelt Shopping Season" for the upcoming 520 festival, featuring a wide range of products from luxury brands such as Helena Rubinstein, Armani, Longines, SK-II, Lancôme, and Zhou Dazheng [1][3][14] - The promotional campaign includes various discounts and offers, such as a discount of 30 for every 200 spent, exclusive 85% off for gifts, and special gifts like flowers, movie tickets, and beauty gift boxes [1][3][14] - The event emphasizes the importance of beauty and skincare products as ideal gifts for loved ones, highlighting specific products like Lancôme's limited edition gift box and SK-II's exclusive offerings [5][3] Group 2 - The campaign features attractive gift combinations, such as buying essence to receive gold foil, and purchasing fragrance gift boxes to receive flowers, enhancing the shopping experience [3] - Watches are promoted as stylish gifts that add a sense of occasion, with options like Longines' Moonphase watch and Casio's BABY-G sports watch for different demographics [7] - Jewelry is highlighted as a romantic gift choice, with options like Pandora's bracelet set and Swarovski's necklace, appealing to consumers looking for elegant accessories [9][10] Group 3 - Fashionable bags are also presented as great gift options, including Burberry's mini bowling bag and Tory Burch's tote bag, catering to various styles and needs [12] - The campaign encourages consumers to access the shopping event through the JD app, emphasizing the convenience of immediate availability of products [14]

Core Insights - The core issue facing international beauty brands in China is the significant decline in tourism retail performance, prompting major organizational adjustments and strategic shifts within companies like L'Oréal and Shiseido [1][2][4]. Group 1: Tourism Retail Performance - L'Oréal's China travel retail division is reportedly undergoing a large-scale organizational adjustment, with potential layoffs nearing 50% due to ongoing performance pressures in domestic tourism retail channels [1]. - Shiseido's travel retail business in Hainan saw a revenue drop of over 30% in the first nine months of 2024, contributing to a 4.6% decline in net sales in China [2]. - China Duty Free Group's revenue for 2024 was reported at 56.474 billion yuan, a year-on-year decrease of 16.38%, indicating a broader trend of declining performance in the tourism retail sector [1]. Group 2: Market Challenges - The tourism retail sector has faced challenges due to the pandemic, with international beauty brands struggling to recover despite a gradual return of offline economic activities [1]. - The competitive landscape has intensified, with domestic brands gaining market share; in 2023, local cosmetics captured 50.4% of the market, surpassing international brands for the first time [8][11]. - Factors contributing to the decline include the diversion of outbound tourism, loss of price advantages, and the rise of domestic alternatives [6][11]. Group 3: Strategic Responses - In response to declining tourism retail performance, companies are restructuring and appointing new leadership; for instance, Shiseido has integrated its China and travel retail businesses under unified management [9]. - L'Oréal is focusing on creating memorable shopping experiences tailored to the needs of millennial and Gen Z travelers, indicating a shift towards consumer-centric strategies [10]. - The beauty industry is witnessing a wave of executive changes, with at least eight significant appointments related to travel retail since last year, reflecting the urgency of addressing market challenges [9].