Core Insights - EngageLab and HelloRide are expanding their partnership to enhance user engagement and operations across Southeast Asia, Australia, and beyond [1] - HelloRide focuses on providing convenient and eco-friendly transportation options, achieving rapid user growth in international markets [3] - EngageLab's AppPush and Email services are integral to HelloRide's strategy for improving user experience and brand influence [1][3] User Engagement and Operations - EngageLab's AppPush service processes over 12 billion messages daily, ensuring real-time notifications for users regardless of their location or device [4] - The platform's intelligent segmentation and personalized push capabilities significantly improve open and conversion rates for HelloRide [4] - EngageLab's omnichannel solutions support automated user operations, enhancing user activity and retention through real-time data monitoring and analytics [6] Email Communication and Growth - HelloRide utilizes EngageLab's email services for various user communications, achieving over 90% global deliverability and a 99% inbox placement rate [5] - Advanced technologies in email services, such as domain warm-up and sender authentication, support HelloRide's international expansion [5] - Real-time data monitoring and intelligent analytics enable continuous optimization of email strategies, boosting user engagement and repeat purchases [5]

Core Insights - The article highlights the importance of intelligent and seamless customer interaction capabilities as key competitive advantages for Chinese shared mobility brands expanding globally [1][3]. Group 1: HelloRide and EngageLab Collaboration - HelloRide, a global bike-sharing platform by 哈啰出行, aims to provide convenient and eco-friendly travel options [3]. - Since the partnership with EngageLab began at the end of 2022, HelloRide has improved global user experience and brand influence through effective AppPush and Email strategies [1][3]. Group 2: AppPush Capabilities - EngageLab's AppPush ensures timely notifications for users in Southeast Asia and Australia, regardless of their device, covering critical information such as ride reminders and order changes [4]. - The platform can handle over 12 billion messages daily and supports high concurrency, allowing millions of users to receive promotional messages simultaneously [4]. Group 3: Email Services for International Growth - HelloRide utilizes email services for various scenarios, achieving a global delivery rate of over 90% and a 99% inbox reach rate [5]. - The email strategy includes multi-language support and compatibility with major international email providers, facilitating market expansion [5]. Group 4: EngageLab's Comprehensive Solutions - EngageLab offers an AI-driven, multi-channel customer interaction solution, covering AppPush, WebPush, Email, OTP, SMS, and WhatsApp, enabling higher conversion rates and user retention [5]. - The platform supports diverse push strategies, including scheduled, segmented, and personalized notifications, backed by real-time data monitoring for continuous optimization [5].