Core Insights - The report by QuestMobile indicates that the monthly active user base of post-00s on Xianyu has reached 43.61 million, ranking fourth in the mobile shopping industry, with a growth rate of 47.1%, surpassing platforms like Taobao, JD.com, and Pinduoduo [1][3] User Engagement and Demographics - As of October 2025, the total monthly active user base of post-00s in the mobile internet has reached 179 million, showing a year-on-year growth of 10.1%, accounting for 14% of all internet users [3] - Post-00s exhibit a higher depth of internet usage compared to other demographics, with an average monthly usage time of 217.6 hours and an average of 3,296.7 sessions, reflecting year-on-year increases of 3.7% and 4% respectively, significantly above the average levels of all internet users [3] Consumption Trends - The consumption patterns of post-00s in the mobile internet reveal new characteristics, as they are not only focused on shopping but also engage in cyclical and emotional consumption, which serves both personal fulfillment and social asset accumulation [3] - Post-00s are identified as the core driving force behind the "Guzi economy," showing strong interest and high spending potential in trendy toys and IP culture [3] - Xianyu has experienced explosive growth in Guzi and trendy toy consumption this year, with historical highs in Guzi transaction volume in Q1 and a 167% increase in sales of traditional Guzi products; in Q2, trendy toy transaction volume surged over 300%, with a year-on-year increase of 43.4% in average monthly consumers and an average spending of 218 yuan per transaction [3]