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名创优品MINISO携手环球影业,再掀“侏罗纪”IP联名热潮
Jiang Nan Shi Bao· 2025-07-09 14:55
Group 1 - The core viewpoint of the articles highlights the successful launch of MINISO's IP collaboration with the "Jurassic World" theme, featuring over 50 new products in their upgraded store [1][2] - The premiere event in Shanghai showcased MINISO's IP collaboration products, which gained significant social media traction when director Gareth Edwards was spotted purchasing a dinosaur-themed toy, demonstrating the effective integration of IP with movie promotion [2] - MINISO has established a long-term collaboration mechanism with over 150 international IPs, covering various fields such as animation, film, and gaming, indicating a robust IP collaboration ecosystem [3] Group 2 - The upcoming MINISO SPACE in Nanjing, set to launch in 2025, aims to elevate IP collaborations through themed shopping experiences and limited edition releases, creating a "shoppable theme park" [3] - Analysts note that MINISO's approach to IP collaboration has achieved breakthroughs in product design, thematic space construction, and cross-cultural communication, showcasing a model of internationalization [3] - The company plans to continue expanding its interest-driven consumer segment through high-profile international IP collaborations, redefining the commercial value and cultural significance of IP partnerships [3]