在IP联名战略的强力驱动下，名创优品MINISO已成功与迪士尼、三丽鸥、chiikawa等超过150个国际知 名IP达成合作，构建起极具竞争力的IP产品矩阵。这些承载全球文化符号的IP联名商品，不仅成为吸引 消费者的流量密码，更助力品牌进驻纽约时代广场、巴黎香榭丽舍大街等世界级商圈，推动中国品牌实 现从"产品出海"到"品牌出海"的跨越式发展。 作为IP联名领域的标杆企业，名创优品MINISO已与环球影业建立长期深度合作，从"小黄人"、"Tim 熊"到2024年爆火的"哈利·波特"系列，品牌持续以高品质的IP联名产品满足全球消费者的兴趣需求。名 创优品MINISO表示，通过"与全球IP共创"的模式，品牌不仅实现了"IP普惠"，更深化了IP与粉丝之间的 情感连接，这正是其"美好生活，快乐消费"愿景的生动实践。 近日，随着电影《侏罗纪世界：重生》中国首映礼在上海举行，名创优品MINISO LAND全球1号店同 步焕新升级为"侏罗纪世界"主题门店，并推出全新IP联名系列产品，再次展现品牌在IP联名领域的强大 影响力。电影导演加里斯·爱德华兹更亲临MINISO LAND选购联名商品，被网友偶遇并引发社交平台热 议，进一 ...

Group 1 - The core viewpoint of the articles highlights the successful launch of MINISO's IP collaboration with the "Jurassic World" theme, featuring over 50 new products in their upgraded store [1][2] - The premiere event in Shanghai showcased MINISO's IP collaboration products, which gained significant social media traction when director Gareth Edwards was spotted purchasing a dinosaur-themed toy, demonstrating the effective integration of IP with movie promotion [2] - MINISO has established a long-term collaboration mechanism with over 150 international IPs, covering various fields such as animation, film, and gaming, indicating a robust IP collaboration ecosystem [3] Group 2 - The upcoming MINISO SPACE in Nanjing, set to launch in 2025, aims to elevate IP collaborations through themed shopping experiences and limited edition releases, creating a "shoppable theme park" [3] - Analysts note that MINISO's approach to IP collaboration has achieved breakthroughs in product design, thematic space construction, and cross-cultural communication, showcasing a model of internationalization [3] - The company plans to continue expanding its interest-driven consumer segment through high-profile international IP collaborations, redefining the commercial value and cultural significance of IP partnerships [3]