Core Insights - iQIYI is focusing on practical and simplified virtual production technology, aiming to enhance efficiency rather than pursuing complexity and scale [1][3] - The number of iQIYI's virtual production projects is expected to grow by 125% year-on-year by 2025, with full-process participation in major film projects [3][5] - The company has developed proprietary algorithms and technologies, including a virtual production platform called IQStage, which integrates over 20 patents and software copyrights [5][19] Virtual Production Development - Virtual production is gaining traction among creators, with significant interest from both domestic and international markets [5][10] - iQIYI has completed over ten virtual production projects since 2021, showcasing advancements in color and lighting matching, as well as virtual depth of field [5][10] - The company has introduced innovative technologies such as a waterproof scenic turntable and a quick-release LED screen structure, enhancing shooting capabilities [5][19] Creator Perspectives - Industry professionals, including producers and directors, shared insights on how virtual production has transformed content creation, allowing for greater aesthetic freedom and solving practical challenges [7][10][12] - Notable projects like "Tang Dynasty Ghost Stories" utilized virtual production to create complex scenes that were previously difficult to visualize [10][12] - Creators emphasized the importance of having a strong creative idea and cost-effective design when considering virtual production [15][18] AI Integration and Future Prospects - AI advancements are expected to significantly reduce the production cycle of virtual projects, with iQIYI's digital asset library containing over 30,000 proprietary digital assets [19][21] - The integration of AI in virtual production allows for rapid 3D model reconstruction, enhancing the efficiency of the production process [19] - iQIYI's efforts in virtual production are seen as a gateway to the metaverse, with plans for immersive experiences based on high-precision digital assets [19][21] Cost and Accessibility - iQIYI has reduced the cost of using its virtual photography studio to 35,000 yuan per day, making it more accessible for creators [18] - The company offers comprehensive support throughout the production process, including design, asset creation, and on-site filming [18][19]