虚拟制作
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技术飞跃、产业升级 从光影里看中国电影新变化
Yang Shi Xin Wen Ke Hu Duan· 2026-01-07 12:44
据票务平台数据显示,截至7日零点,2026年全国电影票房已超9亿元。过去的这一年时间,银幕上丰富多元的呈现,让中国电影成为文化产业的重要支撑, 也不断打开经济增长的新空间。我们一起从光影的世界里,找到产业发展的新变化。 市民 刘煜曦:《浪浪山小妖怪》《捕风捉影》《戏台》这些,我基本上都是二刷三刷过了。 在随机采访中,有近九成的观众选择了动画类电影,近六成选择了科幻、喜剧、动作类电影,还有近四成的观众愿意为喜爱的作品二次甚至多次走进影院观 看。 电影成为文化产业的重要支撑 2025年,您走进过多少次影院?印象深刻的电影有哪些? 市民 刘绪:印象比较深刻的电影是《哪吒2》。 市民 古松:我印象最深刻的电影就是《窗外是蓝星》,因为像类似的内容在外国拍的话,它是科幻片,但是我们中国是纪录片,让我身为一个中国人感到 非常非常自豪。 从区域结构来看,当前,电影消费的下沉趋势进一步加强。2025年下沉市场贡献度达到近五年来的最高水平。与此同时,新用户和低频用户占比同比上升, 电影消费的覆盖面和纵深不断拓展,激活更深层的增量市场。 在2025年的电影市场中,动画电影成为最受关注的亮点之一,57部影片贡献了超250亿元票房,动 ...
爆款IP→炫酷特效;工业化→精品化 多视角观察光影世界 感知电影产业蓬勃活力
Yang Shi Wang· 2026-01-07 04:37
央视网消息:票务平台数据显示,截至1月7日零点,2026年全国电影票房已超9亿元。过去的这一年时间,银幕上丰富多元的呈现,让中国电 影成为文化产业的重要支撑,也不断打开经济增长的新空间。 2025年,您走进过多少次影院?印象深刻的电影有哪些? 市民刘绪表示,印象比较深刻的电影是《哪吒2》。 市民刘煜曦表示,《浪浪山小妖怪》《捕风捉影》《戏台》这些,她基本上都是二刷三刷过了。 市民古松表示,印象最深刻的电影就是《窗外是蓝星》,因为像类似的内容在外国拍它是科幻片,但是中国是纪录片,祖国现在科技这么发 达, 在随机采访中,有近九成的观众选择了动画类电影,近六成选择了科幻、喜剧、动作类电影,还有近四成的观众愿意为喜爱的作品二次甚至多 次走进影院观看。 从区域结构来看,当前,电影消费的下沉趋势进一步加强。2025年,下沉市场贡献度达到近五年来的最高水平。与此同时,新用户和低频用户 占比同比上升,电影消费的覆盖面和纵深不断拓展,激活更深层的增量市场。 在2025年的电影市场中,动画电影成为最受关注的亮点之一,57部影片贡献了超250亿元票房,动画电影的受众基础也在不断拓宽。一方面, 18至30岁的年轻用户在内容平台上保持 ...
【文体市场面面观】动画电影为何这么强
Jing Ji Ri Bao· 2025-12-13 00:49
Core Insights - The animation film industry is projected to dominate the 2025 film market, with new and re-released animated films expected to account for nearly 50% of total box office revenue [2] - The summer season saw 31 animated films generate a record-breaking 3.274 billion yuan, representing 27.4% of the total box office for that period [2] - "Ne Zha" alone captured over one-third of the total box office for the year, highlighting the significant impact of animated films on the market [2] Industry Dynamics - The rise of animated films is attributed to their ability to meet audience demands for emotional connection and self-reflection, as seen in films like "Zootopia 2" and "Ne Zha" [2] - Technological advancements, including AI and virtual production, have enhanced the stability and controllability of animation production, allowing creators to focus on artistic expression rather than feasibility [3] - The integration of traditional aesthetics into digital formats has broadened the creative possibilities for animators, leading to a more diverse range of high-quality content [3] Economic Impact - The value of animated films extends beyond box office numbers, with "Ne Zha" generating significant revenue through merchandise and collaborations with over 70 brands, reaching a derivative value in the billions [3] - "Luo Luo Mountain: Little Monsters" is exploring the fusion of film and tourism, creating new consumer experiences through themed cinemas and real-life amusement parks [3] - The animation industry is transforming cultural influence into sustainable economic benefits through IP diversification, cross-industry collaborations, and immersive experiences [3] Future Challenges - The industry faces challenges in transitioning from single blockbuster successes to consistent output and from market phenomena to industry leadership [4] - There is a need to balance commercial success with the long-term value of original IP, especially in the face of global competition [4] - Maintaining high-quality content and emotional resonance is essential for the sustainability of the animation sector, ensuring that the current trends translate into lasting competitive advantages [4]
广州文交会12月19日至21日举行
Nan Fang Ri Bao Wang Luo Ban· 2025-12-05 07:49
Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair will be held from December 19 to 21, focusing on global cultural trade and the integration of culture and tourism, aiming to promote high-quality development in the cultural and tourism sectors [1] Group 1: Event Overview - The event is themed "Bay Area Connects the World, Cultural Tourism Creates the Future" and aims to build an industry exchange platform through a combination of exhibition, conference, and activities [1] - The fair will feature three major exhibition areas: Digital Equipment Exhibition for Culture, Commerce, and Tourism; International Cultural Tourism Trade Exhibition; and Guangzhou Film Industry Expo [1] Group 2: Key Activities - The fair will host various activities including the release of the top 30 cultural enterprises in Guangzhou, the Fourth Guangzhou International Cultural Trade and Investment Conference, and a series of activities under the "City Renewal Cultural Revitalization Plan" [1] - The 2025 Guangzhou Film Expo, as a key part of the trade fair, will focus on "exhibition + trade" and will include two main exhibition halls: Film Market Hall and Film Industry Hall, along with five major events and multiple supporting activities [2] Group 3: Film Industry Focus - The Film Industry Hall will showcase film technology equipment, including shooting devices, imaging production technology, and cinema projection equipment, highlighting the latest advancements in the global film industry [3] - The expo emphasizes its "trading" aspect by introducing enterprise promotion sessions and film project promotion sessions, encouraging exhibitors to actively showcase their business advantages and key projects [3]
第21届中美电影节、中美电视节举行“金天使奖”颁奖典礼
Zhong Guo Xin Wen Wang· 2025-11-10 01:36
Core Points - The 21st China-US Film Festival and China-US Television Festival opened in Los Angeles, featuring the "Golden Angel Awards" ceremony [1][3] - The event highlights the importance of cultural exchange and collaboration between the two countries' film industries, emphasizing the potential for growth and innovation in the face of new technologies [3][5] Group 1: Event Overview - The opening ceremony took place on November 6, attended by notable figures including Chinese Consul General Guo Shaochun and US Congresswoman Zhao Meixin [1][3] - The theme of the festival is "Boundless Light and Shadow, Co-creating the Future," with over 600 film and television works participating [5] Group 2: Awards and Recognitions - Major awards included Best Actor in Television for Zhang Lu Yi for "Secret Showdown" and Best Actor in Film for Da Peng for "Lychee in Chang'an" [5] - "Catching the Wind" and "When the Mountain Flowers Bloom" won Best Film and Best TV Series respectively, while popular American films like "How to Train Your Dragon" received awards for being favored by Chinese audiences [5] Group 3: Industry Insights - Guo Shaochun emphasized the deep-rooted cooperation and vast potential between the Chinese and American film markets, advocating for joint innovation in response to technological advancements [3][5] - The festival is supported by various organizations, including the Chinese State Administration of Radio and Television and the American Producers Guild, showcasing a collaborative effort to enhance cultural ties [5]
Saudi Film Commission unveils high-tech virtual production stage at JAX Studios
Gulf Business· 2025-11-05 10:28
Core Insights - The Saudi Film Commission has launched a state-of-the-art virtual production soundstage at JAX Film Studios in Riyadh, marking a significant advancement in the Kingdom's film production capabilities [2][4] - The facility is designed by Pixomondo and utilizes Sony's VERONA LED technology, aiming to create a world-class film production ecosystem in Saudi Arabia [2][5] Group 1: Facility Features - The new virtual production volume is fully operational and can support demanding global film and television productions [3] - JAX Film Studios includes two 1,500-square-meter soundstages, a VIP lounge, a cinema screening room, production offices, and fully equipped prep spaces, providing an all-inclusive environment for filmmakers [3] Group 2: Strategic Importance - Abdullah Al-Qahtani, CEO of the Saudi Film Commission, emphasized that the investment in virtual production infrastructure is crucial for building a competitive film industry in Saudi Arabia [4] - The collaboration with Pixomondo and Sony is expected to enhance the creative capabilities of filmmakers, positioning Riyadh as a regional hub for virtual production [5][7] Group 3: Technical Specifications - The facility features 2,720 Sony VERONA Crystal LED panels with 2.3mm pixel pitch technology, a volume of 23 meters in diameter, 27.5 meters in depth, and 10 meters in height [6] - It supports seamless integration of camera tracking, real-time rendering, and in-camera VFX workflows, enabling high-resolution, photorealistic environments suitable for major Hollywood productions [6] Group 4: Location and Ecosystem - JAX Studios is located in the JAX District of Diriyah, close to five-star hotels and King Khalid International Airport, contributing to an expanding ecosystem of creative talent and production services [7] - This strategic location reinforces Saudi Arabia's vision of becoming a global hub for filmmaking and technological innovation [7]
虚拟制作应该怎么用?爱奇艺这场开放日给你答案
Sou Hu Cai Jing· 2025-11-03 13:11
Core Insights - iQIYI is focusing on practical and simplified virtual production technology, aiming to enhance efficiency rather than pursuing complexity and scale [1][3] - The number of iQIYI's virtual production projects is expected to grow by 125% year-on-year by 2025, with full-process participation in major film projects [3][5] - The company has developed proprietary algorithms and technologies, including a virtual production platform called IQStage, which integrates over 20 patents and software copyrights [5][19] Virtual Production Development - Virtual production is gaining traction among creators, with significant interest from both domestic and international markets [5][10] - iQIYI has completed over ten virtual production projects since 2021, showcasing advancements in color and lighting matching, as well as virtual depth of field [5][10] - The company has introduced innovative technologies such as a waterproof scenic turntable and a quick-release LED screen structure, enhancing shooting capabilities [5][19] Creator Perspectives - Industry professionals, including producers and directors, shared insights on how virtual production has transformed content creation, allowing for greater aesthetic freedom and solving practical challenges [7][10][12] - Notable projects like "Tang Dynasty Ghost Stories" utilized virtual production to create complex scenes that were previously difficult to visualize [10][12] - Creators emphasized the importance of having a strong creative idea and cost-effective design when considering virtual production [15][18] AI Integration and Future Prospects - AI advancements are expected to significantly reduce the production cycle of virtual projects, with iQIYI's digital asset library containing over 30,000 proprietary digital assets [19][21] - The integration of AI in virtual production allows for rapid 3D model reconstruction, enhancing the efficiency of the production process [19] - iQIYI's efforts in virtual production are seen as a gateway to the metaverse, with plans for immersive experiences based on high-precision digital assets [19][21] Cost and Accessibility - iQIYI has reduced the cost of using its virtual photography studio to 35,000 yuan per day, making it more accessible for creators [18] - The company offers comprehensive support throughout the production process, including design, asset creation, and on-site filming [18][19]
虚拟制作应该怎么用?爱奇艺举办首个虚拟摄影旗舰棚开放日
Xin Lang Ke Ji· 2025-11-03 11:32
Core Insights - iQIYI hosted its first virtual production flagship studio open day, emphasizing practical and simplified technology for virtual production rather than complex systems [1] - As of now, the number of iQIYI's virtual production projects for 2025 has increased by 125% year-on-year, and the company has fully participated in headliner film projects [1] - AI has been fully integrated into the production process, enabling applications such as AI concept design, model generation, and rapid 3D scene scanning [1] Group 1 - iQIYI has been a pioneer in applying virtual production technology in commercial series since 2021, completing over ten projects that have been broadcast [2] - The company has developed several patented algorithms for color and lighting matching, virtual depth of field, and created innovative structures for virtual and real scene integration [2] - Virtual production has entered a mass production phase, with AI expected to significantly shorten production cycles [2] Group 2 - The successful application of virtual production relies on understanding and action, with the choice of appropriate scenes being crucial [2] - Early understanding of virtual production can inspire creativity during the script phase, while hands-on experience allows creators to grasp the technology's capabilities [2]
探访浙江横店虚拟摄影棚:虚实场景无缝衔接
Zhong Guo Xin Wen Wang· 2025-11-02 12:34
Core Insights - The article highlights the advancements in virtual production technology within the film industry, specifically focusing on the use of LED screens to create real-time virtual environments that enhance filming efficiency and creativity [2][4][6]. Group 1: Virtual Production Technology - The virtual production base in Zhejiang Dongyang's Hengdian Film Industry Park showcases how LED screens can present virtual scenes in real-time, allowing for seamless integration with live actors and partial real sets, resulting in an efficient "shoot what you see" production experience [2][4][6]. - The technology enables filmmakers to visualize and capture scenes more effectively, as demonstrated by the use of infrared detectors on cameras to accurately position virtual scenes [6][8]. Group 2: Industry Impact - The implementation of this technology is expected to revolutionize the filmmaking process, providing a more immersive and interactive environment for both filmmakers and actors [10][12]. - The ability to blend virtual and real elements in filming can lead to significant cost savings and time efficiency in production schedules, potentially transforming industry standards [10][11].
未来,真人实拍和线下电影院会消亡吗?
Hu Xiu· 2025-09-30 09:48
Core Viewpoint - The article discusses the evolution of science fiction filmmaking, highlighting the challenges faced by filmmakers in Hollywood, particularly in the context of original content creation and the impact of new technologies like AI and virtual production methods [4][10][19]. Group 1: Filmmaking Techniques and Innovations - Alex Proyas has pioneered virtual production techniques, moving from traditional green/blue screen methods to fully LED screen-based virtual filmmaking, significantly enhancing efficiency and decision-making accuracy [3][14][15]. - The integration of AI in filmmaking is seen as a way to reduce production costs and improve creative processes, allowing for a hybrid model where traditional methods and AI-generated elements coexist [18][23]. Group 2: Challenges in the Film Industry - The Hollywood film industry is currently in a "survival battle," with original science fiction films losing favor among investors due to their perceived low profitability [8][10]. - There is a noted shift in audience preference towards lower-budget genres like horror, which are easier to recoup costs, further complicating the landscape for science fiction filmmakers [11][12]. Group 3: Thematic Focus in Science Fiction - Science fiction narratives are increasingly relevant as they reflect contemporary issues such as climate change and social media, with filmmakers encouraged to create stories that resonate with current societal concerns [5][6]. - The essence of science fiction is to project current human issues into future scenarios, making it a vital genre for exploring philosophical and ethical questions [5][6]. Group 4: Future of Cinema - There is optimism about the future of cinema, with the belief that traditional filmmaking will not disappear but rather coexist with new technologies, enhancing the storytelling experience [19][20]. - The potential for AI-driven interactive storytelling is emerging, offering new dimensions to audience engagement while emphasizing that the core of impactful storytelling must remain human-driven [22][23].