IRIS HUD光影全景视窗天轩屏
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在全球车载显示牌局上 天马握有哪些“关键筹码”?
Zhong Guo Qi Che Bao Wang· 2025-11-20 03:12
Core Insights - The Tianma Microelectronics Global Innovation Conference (TIC 2025) showcased the "Tianxuan" series, emphasizing a comprehensive innovation in the automotive display sector, signaling a shift in the visual experience of next-generation smart vehicles [1][3][20] Group 1: Product Innovations - The "Tianxuan" series includes advanced products like the 49.6-inch ultra-wide curved screen and the 14.5mm ultra-thin high-brightness HUD, highlighting Tianma's technological depth in automotive displays [1][5] - The "Panoramic Immersive Tianxuan Screen" integrates multiple display functions and features advanced ACRUS pixel-level dimming technology, achieving a contrast ratio of 100,000:1 and a reflection rate below 0.55% [5][11] - The "IRIS HUD" addresses the industry's brightness-power-consumption challenge, achieving 12,000 nits brightness while reducing power consumption by 40% [5][7] Group 2: System-Level Solutions - Tianma's approach to automotive displays transcends mere hardware, positioning screens as the "visual hub" of smart cockpits, integrating reliability, safety, and system integration [7][11] - The company emphasizes a "screen-system-scene" full-stack display solution, moving from simple information presentation to intelligent scene interaction [11][12] Group 3: Technological Advancements - Tianma has made significant strides in various display technologies, including OLED, Mini-LED, and Micro-LED, with breakthroughs in manufacturing and quality control [22] - The company has established industry standards for automotive display modules, reinforcing its role as a leader in the automotive display sector [22] Group 4: Market Position and Strategy - Tianma has maintained a leading market share in global automotive displays since 2020, with a 95% coverage rate across automotive brands [27] - The company is leveraging China's position as the largest market for new energy vehicles to drive innovation and respond to local customization needs [22][27] Group 5: Sustainability Initiatives - Tianma is committed to carbon neutrality and has outlined a comprehensive plan focusing on green energy, resource recycling, and low-carbon products [17][19] - The company has initiated a "Green Ecosystem Initiative" in collaboration with industry partners to promote sustainable development in the display industry [19]
天马全球首发610Hz电竞屏
WitsView睿智显示· 2025-11-19 08:57
Group 1 - The core viewpoint of the article highlights the innovative technologies showcased by Tianma Microelectronics at the TIC 2025 Global Innovation Conference, emphasizing advancements in display technology across various applications [1][3][5][8]. Group 2 - In the IT display sector, Tianma introduced the LEAF 2.0 energy-saving screen and the world's first true 610Hz gaming screen, utilizing advanced oxide semiconductor technology and adaptive refresh rate technology to meet high-performance demands in AI and gaming [1]. - In the large-size display segment, Tianma unveiled a 108-inch Micro LED screen featuring full laser mass transfer and seamless splicing technology, achieving 4K resolution with peak brightness of 1500 nits and a contrast ratio of 1,000,000:1, catering to home theater and commercial display needs [3]. - In the mobile application field, Tianma presented several new Tian Gong screen series products, focusing on optimizing display experience with low power consumption and true color representation [5]. - In the automotive display sector, Tianma showcased various screens including panoramic immersive screens and curved center control screens, designed to meet diverse automotive display requirements with features like high brightness and electric retraction [8].