Core Insights - The company reported a revenue of 1.371 billion yuan for the first half of 2025, with a comparable revenue growth of 4% after excluding the Ed Hardy brand from the consolidated financial statements [1] - The multi-brand matrix strategy has led to a robust development in the domestic market, with comparable income growth of approximately 5% year-on-year, and a notable 8.4% growth in the second quarter [1] - The company's net profit attributable to shareholders increased significantly by 45.3% year-on-year to 85.06 million yuan, reflecting a recovery in profitability due to stable domestic market performance and cost reduction measures in overseas operations [1] Online Sales Performance - The company continued to advance its multi-brand and multi-platform online strategy, achieving rapid growth in online sales [2] - The IRO brand experienced exceptional online growth in China, with online channels achieving over 60% growth, and ranking among the top ten luxury brands on Douyin during the 618 shopping festival [2] - The self-portrait brand saw an online revenue increase of over 40%, maintaining its position among the top international brands on Tmall and ranking high on Douyin [2] - The Laurèl brand's online revenue grew by 14%, remaining in the top tier of women's suit categories on Tmall, with a noticeable upward trend on Douyin [2] - The ELLASSAY brand's online revenue increased by 13%, with significant growth in live streaming on video platforms [2] - Overall, the company's online sales reached 268 million yuan, reflecting a rapid growth of 21% year-on-year, with online revenue accounting for 20% of the main business, an increase of 2.83 percentage points on a comparable basis [2]