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歌力思召开半年度业绩说明会 多品牌战略与AI赋能驱动盈利能力增强
Zheng Quan Shi Bao Wang· 2025-09-26 11:14
Core Viewpoint - The company has demonstrated significant recovery in profitability, with a 45.27% year-on-year increase in net profit attributable to shareholders, reaching 85.05 million yuan in the first half of 2025, driven by a multi-brand strategy and enhanced operational efficiency [1] Group 1: Financial Performance - In the first half of 2025, the company's combined sales and management expense ratios decreased by 2.1 percentage points, reflecting effective cost control measures [1] - The company achieved a significant improvement in inventory turnover, with the inventory turnover rate increasing from 0.8 times to 1.1 times [2] Group 2: AI Integration - The company is deeply integrating AI technology across its entire value chain, enhancing design efficiency and precision, and improving supply chain and product management through partnerships with AI service providers [2] - AI tools have been utilized to enhance marketing and operational efficiency, leading to cost savings in production and improved sales diagnostics [2] Group 3: Brand Performance - The company has seen robust growth in international brands, with notable revenue increases: 21% for the UK brand self-portrait, 16% for the French brand IRO in China, and 10% for the German brand Laurèl [3] - The company is strategically closing underperforming stores in its overseas operations while maintaining investment in brand and product design to support recovery [3] Group 4: E-commerce Growth - The company has successfully implemented a multi-brand, multi-platform strategy, resulting in a 21% year-on-year increase in online sales to 268 million yuan, with online sales accounting for 20% of total sales [5] - The French brand IRO has achieved exceptional growth in online sales, particularly on platforms like Douyin, contributing to the overall online sales surge [5] Group 5: Future Outlook - The company plans to continue its multi-brand, multi-platform strategy to enhance e-commerce capabilities and drive overall revenue growth [6] - The chairman emphasized a focus on high-end markets to meet diverse consumer demands, positioning the company for sustained competitive advantage and high-quality growth [7]
歌力思:国内市场增长良好 上半年归母净利同比大增45%
Ge Long Hui A P P· 2025-08-28 13:49
格隆汇8月28日|歌力思(603808.SH)晚间披露2025年半年度报告,期内实现营收13.71亿元,剔除Ed Hardy品牌不再纳入合并报表范围的影响,公司营收可比口径同比增长4%。公司多品牌矩阵稳健发展推 动上半年国内市场可比收入同比增长约5%,其中二季度国内业务可比收入增长8.4%。由于国内市场稳 健发展、海外业务降本增效措施持续落实,公司盈利能力明显恢复,上半年归母净利润同比大幅增长 45.3%至8506万元。 上半年,公司持续推进线上多品牌多平台战略,线上规模延续快速增长。其中IRO品牌中国区线上超常 规发展,线上渠道实现超60%的高速增长,抖音实现高增,跻身抖音商城618奢侈品行业品牌榜前十; self-portrait品牌线上收入增幅超40%,在天猫保持国际品牌第一梯队,在抖音商城618奢侈品行业品牌 榜名列头部;Laurèl品牌线上收入增幅达14%,618保持天猫女装西服品类第一梯队,抖音平台呈现明显 向上趋势;ELLASSAY品牌线上收入同比增长13%,视频号直播实现规模快速突破。多品牌的共同努力 推动公司线上销售达2.68亿元,同比快速增长21%,可比口径下,线上收入占主营业务比例进一步 ...