格隆汇8月28日｜歌力思(603808.SH)晚间披露2025年半年度报告，期内实现营收13.71亿元，剔除Ed Hardy品牌不再纳入合并报表范围的影响，公司营收可比口径同比增长4%。公司多品牌矩阵稳健发展推 动上半年国内市场可比收入同比增长约5%，其中二季度国内业务可比收入增长8.4%。由于国内市场稳 健发展、海外业务降本增效措施持续落实，公司盈利能力明显恢复，上半年归母净利润同比大幅增长 45.3%至8506万元。 上半年，公司持续推进线上多品牌多平台战略，线上规模延续快速增长。其中IRO品牌中国区线上超常 规发展，线上渠道实现超60%的高速增长，抖音实现高增，跻身抖音商城618奢侈品行业品牌榜前十； self-portrait品牌线上收入增幅超40%，在天猫保持国际品牌第一梯队，在抖音商城618奢侈品行业品牌 榜名列头部；Laurèl品牌线上收入增幅达14%，618保持天猫女装西服品类第一梯队，抖音平台呈现明显 向上趋势；ELLASSAY品牌线上收入同比增长13%，视频号直播实现规模快速突破。多品牌的共同努力 推动公司线上销售达2.68亿元，同比快速增长21%，可比口径下，线上收入占主营业务比例进一步 ...

Core Viewpoint - In 2024, HLA's revenue and net profit declined due to a slower-than-expected recovery in the consumer market, with a significant drop in net profit by 26.88% year-on-year. However, the first quarter of 2025 showed unexpected growth, with a net profit of 935 million yuan, up 5.46% year-on-year [1][2]. Financial Performance - In 2024, HLA achieved a revenue of 20.957 billion yuan, a decrease of 2.65% year-on-year, and a net profit attributable to shareholders of 2.159 billion yuan, down 26.88% [2]. - The main revenue contributors, pants and T-shirts, saw significant declines in revenue and gross margin, with pants revenue at 3.766 billion yuan (down 12.14%) and T-shirts at 2.918 billion yuan (down 8.20%) [2]. - Inventory levels increased notably, with pants and T-shirts inventory rising by 22.30% and 19.03%, respectively, and shoe inventory surging by 143.28%. Total inventory at the end of 2024 reached 11.987 billion yuan, up 28.38% [2]. Store Operations - In 2024, HLA experienced a significant number of store closures, with 431 franchise stores closed compared to 78 new openings, while direct stores saw 341 new openings and 125 closures. By the end of 2024, there were 1,468 direct stores and 4,365 franchise stores [2]. - Direct stores contributed significantly to gross profit, with a gross margin of 62.85%, compared to 40.95% for franchise and other stores [2]. Sales Channels - HLA's offline revenue declined from 17.496 billion yuan in 2023 to 15.743 billion yuan in 2024, with offline sales accounting for 78.08% of total revenue, down from 84.30% [3]. - Conversely, online sales grew significantly, reaching 4.419 billion yuan in 2024, an increase of over 30%, and accounting for 21.92% of total revenue [3]. - In the first quarter of 2025, online sales reached 1.014 billion yuan, up approximately 20%, contributing to a total revenue of 6.187 billion yuan, a slight increase of 0.16% year-on-year [3].