The competition between in aged spirits in India is increasingly hot and diverse. Not just Irish whiskey but US and Japanese too; not just imported either, because India’s own whisky industry is premiumising and tapping into a consumer base that doesn’t automatically equate domestic with cheap and imported with expensive. After all, in India, Indian single malts outsold their Scotch rivals in volume terms in 2024, according to leading domestic player Radico Khaitan.However, the news coming out of Ireland sh ...

Industry Challenges - Tariffs are negatively impacting the Irish whiskey sector [1] - The Irish whiskey sector is facing oversupply issues [1] - US demand for Irish whiskey is faltering [1] - The Irish whiskey sector is experiencing soaring costs for energy and labor [1]