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传Jeep欲借东风集团回归中国市场,东风:均为猜测或传言
Mei Ri Jing Ji Xin Wen· 2025-10-21 07:09
Core Viewpoint - Stellantis Group is rumored to collaborate with Dongfeng Group to develop a new rugged off-road vehicle under the Jeep brand, utilizing a "Joint Venture 2.0" model, amid Jeep's need for a transition to electric vehicles in the Chinese market [1][5]. Group 1: Collaboration Details - The collaboration will leverage technologies from both parties, with Stellantis focusing on vehicle design and chassis tuning, while Dongfeng will provide core technologies such as electric powertrains and smart cockpit systems [1]. - Dongfeng Group has stated that current reports are speculative and that any official announcements will follow company regulations [1]. Group 2: Jeep's Market Position - Jeep has a 40-year history in China, initially leading the off-road vehicle segment but has faced challenges, especially after the dissolution of its joint venture with GAC in 2022, leading to a shift to an all-import model [2]. - The brand's physical presence in the market is diminishing, as evidenced by smaller dealership sizes compared to competitors in the electric vehicle sector, indicating a need for a stronger push towards electric models [5]. Group 3: Strategic Importance of the Chinese Market - Stellantis has been actively engaging with Dongfeng, with multiple high-level visits aimed at reassessing the value of the Chinese market and enhancing collaboration for electric vehicle development [8][9]. - The new management at Stellantis recognizes the necessity of establishing a solid foothold in China to support its global electrification strategy, contrasting with previous management approaches [9]. Group 4: Financial Performance - Stellantis reported a significant decline in performance for the first half of 2025, with revenues of €74.3 billion (approximately ¥615 billion), a 13% year-over-year decrease, and a net loss of €2.3 billion (approximately ¥19 billion) [10]. - The company’s global sales also fell by 8%, totaling 2.69 million vehicles in the same period, highlighting the urgent need for strategic adjustments [10].