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东风华为联手打造新品牌“奕境”亮相 投入百亿资金每年至少推1款新车型
Chang Jiang Shang Bao· 2025-11-24 00:33
Core Insights - The new electric vehicle brand "Yijing" was officially launched through a collaboration between Dongfeng Motor and Huawei, marking the first deep cooperation between a state-owned automotive enterprise and Huawei in the automotive sector [1][2][3] - The brand aims to focus on the high-quality family vehicle market and will develop a diverse product matrix covering multiple levels and models, with the first model set to debut at the Beijing Auto Show in April 2026 [1][2][3] Company Collaboration - The partnership between Dongfeng Motor and Huawei has been built over 15 years, starting with cooperation in the field of intelligence in 2010, followed by a strategic agreement in 2018 to develop smart connected electric vehicle technologies [3] - The "Yijing" brand represents a significant investment of 10 billion yuan and three years of dedicated effort from both companies, showcasing their commitment to collaboration [3] Market Strategy - Dongfeng Motor is accelerating its transition to new energy vehicles while increasing R&D investment and expanding its domestic and international market presence [7] - The company has launched several brands under its umbrella, including high-end smart electric vehicle brand Lantu, which has seen a 90.7% increase in sales year-on-year, reaching 112,600 units sold in the first ten months of 2025 [4][5] Product Development - Dongfeng's Lantu brand has achieved significant milestones, including the production of its 300,000th vehicle, positioning it as a leader among state-owned high-end electric vehicle brands [4] - The Dongfeng Warriors brand, known for luxury off-road electric vehicles, has also seen impressive growth, with a 196.5% increase in sales, totaling 5,215 units in the first ten months of 2025 [6] Innovation and Patents - Dongfeng Motor holds a total of 27,529 effective patents, with 12,889 being invention patents, maintaining a leading position in the fields of new energy and intelligent connectivity [6]
传Jeep欲借东风猛士回归中国市场,东风回应:均为猜测或传言
Mei Ri Jing Ji Xin Wen· 2025-10-21 12:53
Core Viewpoint - There are rumors about Stellantis and Dongfeng Group collaborating to develop a new Jeep off-road vehicle, leveraging technologies from both companies, but both parties have stated that these are mere speculations [1][2][4]. Group 1: Jeep's Market Position - Jeep has a 40-year history in the Chinese market but has faced challenges, especially after the dissolution of its joint venture with GAC Group in July 2022, leading to a shift to an all-import model [2][6]. - The brand's traditional market leadership is under threat due to the rising penetration of new energy vehicles (NEVs) in China, and Jeep's reliance on its existing fuel product line may lead to further marginalization [2][6]. - A visit to a Jeep dealership revealed a lack of NEV offerings and low customer traffic compared to competitors like Denza and Li Auto [2][6]. Group 2: Collaboration with Dongfeng - The potential collaboration with Dongfeng Group could help Jeep accelerate its electric vehicle (EV) product rollout, especially given Dongfeng's success with its luxury electric off-road brand, Mengshi [3][4]. - Dongfeng's partnership with Huawei enhances its technological capabilities, which could be beneficial for Jeep and Stellantis in the context of the Chinese smart supply chain [3][4]. Group 3: Stellantis' Strategic Moves - Stellantis has been actively engaging with Dongfeng Group, with multiple high-level visits indicating a renewed focus on the Chinese market and a desire to strengthen collaboration [4][5]. - The new CEO of Stellantis, Antonio Filosa, emphasized the need for deeper cooperation with Dongfeng to accelerate the transition to new energy vehicles and achieve sustainable development [5][6]. - Stellantis is under pressure to improve its performance in China, as evidenced by a significant decline in revenue and net profit in the first half of 2025, necessitating strategic adjustments [6].
传Jeep欲借东风集团回归中国市场,东风:均为猜测或传言
Mei Ri Jing Ji Xin Wen· 2025-10-21 07:09
Core Viewpoint - Stellantis Group is rumored to collaborate with Dongfeng Group to develop a new rugged off-road vehicle under the Jeep brand, utilizing a "Joint Venture 2.0" model, amid Jeep's need for a transition to electric vehicles in the Chinese market [1][5]. Group 1: Collaboration Details - The collaboration will leverage technologies from both parties, with Stellantis focusing on vehicle design and chassis tuning, while Dongfeng will provide core technologies such as electric powertrains and smart cockpit systems [1]. - Dongfeng Group has stated that current reports are speculative and that any official announcements will follow company regulations [1]. Group 2: Jeep's Market Position - Jeep has a 40-year history in China, initially leading the off-road vehicle segment but has faced challenges, especially after the dissolution of its joint venture with GAC in 2022, leading to a shift to an all-import model [2]. - The brand's physical presence in the market is diminishing, as evidenced by smaller dealership sizes compared to competitors in the electric vehicle sector, indicating a need for a stronger push towards electric models [5]. Group 3: Strategic Importance of the Chinese Market - Stellantis has been actively engaging with Dongfeng, with multiple high-level visits aimed at reassessing the value of the Chinese market and enhancing collaboration for electric vehicle development [8][9]. - The new management at Stellantis recognizes the necessity of establishing a solid foothold in China to support its global electrification strategy, contrasting with previous management approaches [9]. Group 4: Financial Performance - Stellantis reported a significant decline in performance for the first half of 2025, with revenues of €74.3 billion (approximately ¥615 billion), a 13% year-over-year decrease, and a net loss of €2.3 billion (approximately ¥19 billion) [10]. - The company’s global sales also fell by 8%, totaling 2.69 million vehicles in the same period, highlighting the urgent need for strategic adjustments [10].
昔日“老师”变“学生”?传Jeep欲借东风猛士回归中国市场,东风回应:均为猜测或传言,与Stellantis正保持交流
Mei Ri Jing Ji Xin Wen· 2025-10-21 06:57
Core Insights - Stellantis Group is rumored to collaborate further with Dongfeng Group to jointly develop a new rugged off-road vehicle under the Jeep brand, leveraging technologies from Lantu and Hummer [1][6] - The collaboration is expected to follow a "Joint Venture 2.0" model, with Stellantis focusing on vehicle design and chassis tuning, while Dongfeng will provide core technologies such as electric powertrains and smart cockpit systems [1][6] - Jeep's historical position as a market leader in China is challenged by the increasing penetration of new energy vehicles (NEVs), necessitating a shift towards electric models to avoid market marginalization [6][8] Company Developments - Jeep has a 40-year history in China, but faced setbacks after Stellantis and GAC Group ended their joint venture, leading to Jeep's transition to an all-import model in the Chinese market [2][6] - The current market environment shows that Jeep's existing fuel vehicle lineup is insufficient to compete against emerging NEV brands, highlighting the need for a comprehensive transition to electric vehicles [6][7] - Stellantis has been actively engaging with Dongfeng Group, with multiple high-level visits aimed at strengthening cooperation and accelerating the electric transformation in response to competitive pressures in the Chinese market [8][9] Financial Performance - Stellantis reported a significant decline in performance for the first half of 2025, with revenues of €74.3 billion (approximately ¥615 billion), down 13% year-on-year, and a net loss of €2.3 billion (approximately ¥19 billion) compared to a net profit of €5.6 billion (approximately ¥46.4 billion) in the previous year [9] - Global sales for Stellantis in the first half of the year reached 2.69 million units, reflecting an 8% decrease compared to the previous year [9]