Investment Rating - The investment rating for Chow Tai Fook (1929.HK) is "Hold" based on the current performance and market conditions [1]. Core Insights - Chow Tai Fook's FY26Q1 retail value decreased by 1.9% year-on-year, with mainland China and Hong Kong/Macau retail values changing by -3.3% and +7.8% respectively [1]. - The same-store sales in mainland China fell by 3.3%, while Hong Kong and Macau saw an increase of 2.2% [1]. - The company is experiencing a recovery in same-store sales, particularly in the franchise segment, which performed better than direct stores [2]. - E-commerce sales showed significant growth, increasing by 27% and accounting for 7.6% of mainland China's retail value [2]. - The company closed 307 stores in FY26Q1, accelerating channel adjustments, with a total of 6,337 stores as of June 30, 2025 [3]. Financial Projections - Revenue projections for Chow Tai Fook are estimated at HKD 91.5 billion, 95.1 billion, and 99.8 billion for FY26, FY27, and FY28 respectively, reflecting growth rates of 2%, 4%, and 5% [3][5]. - The net profit attributable to the parent company is forecasted to be HKD 8.06 billion, 8.61 billion, and 9.31 billion for FY26, FY27, and FY28, with year-on-year growth rates of 36%, 7%, and 8% [3][5]. - The price-to-earnings (P/E) ratios based on the closing price on July 22, 2025, are projected to be 17, 16, and 15 for FY26, FY27, and FY28 respectively [3][5].