Core Insights - The K11 ELYSEA project in Shanghai has achieved a pre-leasing rate of over 50% for its K11 ATELIER Huaihai office building, indicating strong demand in the commercial real estate sector [2][4] - K11 projects across China have seen significant increases in foot traffic and sales during the holiday season, with overall sales up nearly 20% and foot traffic up over 10% compared to the previous year [5][10] - The K11 brand continues to enhance its cultural and luxury positioning, with successful events and partnerships driving consumer engagement and sales growth [7][10] Group 1: Shanghai K11 ELYSEA - The K11 ATELIER Huaihai office building, part of the K11 ELYSEA project, is located in a prime area of Shanghai and has a total construction area of 130,000 square meters (approximately 1.4 million square feet) [2] - The project has attracted major tenants, including Marsh Group, which has leased 6,000 square meters, reflecting long-term trust in the K11 brand [2] - The office building is expected to be gradually available in the second half of 2026, contributing to the business ecosystem in Shanghai's core commercial district [2][4] Group 2: Holiday Performance - During the double holiday period, K11 locations in mainland China experienced a significant increase in customer traffic, with Guangzhou K11 reporting over 650,000 visitors, a rise of over 50% compared to the previous month [9][7] - Sales in the collectible toy category surged nearly 44%, while electronics sales more than doubled, showcasing the effectiveness of K11's innovative "art + commerce" model [5] - K11 MUSEA in Hong Kong saw foot traffic increase by nearly 50% during the New Year holiday, with member spending rising over 40%, particularly in luxury brands [10][12] Group 3: Sustainability Achievements - New World Development has been recognized for its sustainability efforts, achieving a top score in the CDP climate project and ranking in the top 4% globally among over 20,000 rated companies [13] - The company’s performance in environmental disclosure reflects its commitment to addressing climate risks and maintaining trust with investors and stakeholders [13]

Group 1 - New World Development signed a strategic cooperation agreement with the Shanghai Huangpu District People's Government to promote the development of the Huaihai Road business district [1] - The K11 ELYSEA project, covering a total construction area of 130,000 square meters, includes office buildings, shopping malls, and an art center, and has received LEED Platinum and WELL Gold pre-certifications [3] - The project aims to reshape the cultural and commercial landscape of Shanghai and expand the company's cultural business footprint [3] Group 2 - New World Development reported strong sales performance, with a total contract sales amount of HKD 24.8 billion, achieving over 95% of its annual target [3] - The company's mainland China business showed remarkable growth, with annual sales reaching RMB 13.4 billion, 1.86 times that of the same period last year [3] - In Hong Kong, the luxury residential project "DEEP WATER PAVILIA" successfully sold 19 units within three days, generating over HKD 1.1 billion in revenue [3] Group 3 - The company plans to continue driving innovation and consolidating its leading position in the high-end commercial and residential sectors through landmark projects like K11 ELYSEA [3]

Core Insights - New World Development's K11 brand has launched a significant project, K11 ELYSEA, in the prime location of Huaihai Road, Shanghai, marking a strategic expansion in the region [1][3][5] Group 1: Strategic Collaboration - A strategic cooperation agreement was signed between New World and the Huangpu District government to enhance the commercial ecosystem of the Huaihai Road area [3][5] - Huangpu District officials expressed confidence in New World's ability to create a high-standard commercial environment that integrates culture and commerce [3][5] Group 2: Project Overview - K11 ELYSEA covers a total construction area of 130,000 square meters and aims to revitalize the historical essence of the 1930s "Oriental Champs-Élysées" [5][7] - The project incorporates historical architecture and modern design, creating a dialogue between old and new, while preserving elements of local culture [5][9] Group 3: Cultural and Commercial Integration - K11 ELYSEA is designed to be a cultural and commercial hub, connecting key shopping districts and enhancing the area's appeal to high-quality clientele [7][8] - The project emphasizes the integration of art, culture, and nature, aiming to become a "cultural commercial symbiosis" that stimulates urban vitality [9][11] Group 4: Environmental and Community Impact - K11 ELYSEA has achieved dual pre-certifications of LEED Platinum and WELL Gold, showcasing its commitment to sustainable building practices [11] - The redevelopment of Huaihai Park into a cultural space will host various events, enhancing the local shopping and lifestyle experience [13][15]