智通财经APP获悉，5月28日，新世界发展（00017）与上海黄浦区人民政府签署战略合作协议，建立战略合作伙伴关系，携手推动淮海路商圈发展。作为此 次合作的重要成果，集团正式揭幕上海淮海路核心地段的商业新地标"K11 ELYSEA"。首批写字楼意向租户包括爱马仕与新加坡立杰律师事务所上海代表处 等国际企业，是继2013年内地首座K11购物艺术中心落户上海后，K11项目再度入沪。 据悉，"K11 ELYSEA"总建筑面积达13万平方米，涵盖写字楼、商场及艺术中心，坐拥双地铁上盖，交通便捷。该项目已获得LEED铂金级和WELL金级预认 证，落成后将重塑上海文化及商业地目标新面貌，进一步拓展集团文化商业版图。 在战略版图持续扩张的同时，新世界发展的销售业绩同样表现抢眼。随着中国内地房地产市场核心城市改善型需求加速释放，高端住宅市场热度攀升，新世 界发展在地产领域持续发力，财年至今整体合约销售额达248亿港元，完成全年目标的95%以上。 其中，中国内地业务表现尤为亮眼，全年销售额达134亿元人民币，为去年同期的1.86倍，展现强劲增长势头。香港市场同样捷报频传，香港港岛超级豪宅 项目"DEEP WATER PAVIL ...

Core Insights - New World Development's K11 brand has launched a significant project, K11 ELYSEA, in the prime location of Huaihai Road, Shanghai, marking a strategic expansion in the region [1][3][5] Group 1: Strategic Collaboration - A strategic cooperation agreement was signed between New World and the Huangpu District government to enhance the commercial ecosystem of the Huaihai Road area [3][5] - Huangpu District officials expressed confidence in New World's ability to create a high-standard commercial environment that integrates culture and commerce [3][5] Group 2: Project Overview - K11 ELYSEA covers a total construction area of 130,000 square meters and aims to revitalize the historical essence of the 1930s "Oriental Champs-Élysées" [5][7] - The project incorporates historical architecture and modern design, creating a dialogue between old and new, while preserving elements of local culture [5][9] Group 3: Cultural and Commercial Integration - K11 ELYSEA is designed to be a cultural and commercial hub, connecting key shopping districts and enhancing the area's appeal to high-quality clientele [7][8] - The project emphasizes the integration of art, culture, and nature, aiming to become a "cultural commercial symbiosis" that stimulates urban vitality [9][11] Group 4: Environmental and Community Impact - K11 ELYSEA has achieved dual pre-certifications of LEED Platinum and WELL Gold, showcasing its commitment to sustainable building practices [11] - The redevelopment of Huaihai Park into a cultural space will host various events, enhancing the local shopping and lifestyle experience [13][15]