KTV欢唱服务

Search documents
KTV现在只能靠老年人“续命” ,KTV“夕阳红”生意,一包瓜子唱响的行业自救
Sou Hu Cai Jing· 2025-05-27 08:28
Group 1 - The KTV industry is experiencing a significant shift, with a decline in young customers and an increase in elderly patrons, who now account for over 60% of the customer base [2][5] - The number of KTV establishments has drastically decreased from over 120,000 in 2015 to less than 30,000 in 2023, highlighting the industry's struggle [2] - Daytime occupancy rates for KTVs are generally above 80%, indicating a strong demand from the elderly demographic [2][6] Group 2 - KTVs are adapting to the aging population by implementing "age-friendly" modifications, such as larger font screens and accessibility features [7] - The industry is exploring new service models, including "health KTV" concepts that monitor heart rates and promote intergenerational singing events [5][6] - Despite the opportunities presented by the silver economy, challenges remain, including lower spending from elderly customers and potential conflicts with younger patrons [7] Group 3 - The average cost for elderly customers during daytime is between 10-30 yuan, making it an attractive option for retirees [6] - A nostalgic trend is emerging, with songs from the 1980s seeing a significant increase in requests, particularly works by artists like Teresa Teng and Fei Xiang [6] - KTVs are facing profitability issues, as the average spending of elderly customers is only one-fifth that of younger customers, leading to some venues struggling financially [7]