Investment Rating - The investment rating for the company is "Accumulate" (maintained) [6] Core Views - The company reported a revenue of 8.124 billion yuan for 2024, representing a year-on-year increase of 33.74%, while the net profit attributable to shareholders decreased by 19.2% to 334 million yuan [1] - The company is optimizing its supply chain and enhancing its warehousing capabilities, particularly in North America, which is expected to accelerate growth [2][3] - The company has introduced new product lines and improved its marketing strategies, which are anticipated to drive steady growth post-tariff adjustments [5][11] Financial Performance Summary - For Q4 2024, the company achieved a revenue of 2.396 billion yuan, a year-on-year increase of 23.62%, but the net profit attributable to shareholders fell by 56% to 56 million yuan [1] - In Q1 2025, the company reported a revenue of 2.091 billion yuan, a year-on-year increase of 14%, with a net profit of 111 million yuan, up 10% [1] - The company expects revenues of 9.769 billion yuan in 2025, with a year-on-year growth of 20.25%, and net profits of 388 million yuan, reflecting a growth of 16.45% [11] Product and Market Performance - The furniture segment generated 4.198 billion yuan in revenue, up 37% year-on-year, while the home goods segment saw a 36% increase to 2.953 billion yuan [2] - The company has established a strong market position in Europe, with revenue of 4.896 billion yuan, a 31% increase, and in the US, revenue reached 3.017 billion yuan, up 39% [3] - The company is diversifying its sales channels, with Amazon contributing 5.37 billion yuan in revenue, a 31% increase, and independent sites growing by 58% to 214 million yuan [4] Supply Chain and Product Development - The company is enhancing its supply chain by relocating some operations to Southeast Asia, which is expected to reduce costs while maintaining quality [5] - In 2024, the company launched several new product lines and received 31 international design awards, indicating a commitment to improving product design capabilities [5] Future Outlook - The company anticipates continued revenue growth, projecting revenues of 12.034 billion yuan and net profits of 547 million yuan by 2026, with respective year-on-year growth rates of 23.19% and 40.89% [11] - The ongoing optimization of the Southeast Asian supply chain is expected to mitigate tariff impacts and strengthen long-term competitive advantages [11]

Core Insights - The company reported a revenue of 8.12 billion yuan for 2024, a year-on-year increase of 33.7%, but the net profit attributable to shareholders decreased by 19.2% to 330 million yuan [1] - In Q1 2025, the company achieved a revenue of 2.09 billion yuan, a year-on-year increase of 13.6%, with a net profit of 110 million yuan, up 10.3% [1] - The company plans to distribute a total dividend of 0.3 yuan per share for the year, resulting in a dividend yield of 1.8% based on the closing price on April 30 [1] Financial Performance - The gross margin and net profit margin for 2024 were 34.7% and 4.1%, respectively, both showing a decline compared to the previous year [1] - In Q4 2024, the gross margin and net profit margin further decreased to 33.6% and 2.3% [1] - For Q1 2025, the gross margin and net profit margin improved slightly to 35.4% and 5.3%, respectively, compared to Q4 2024 [2] Cost and Expense Analysis - The company's freight costs accounted for 18.5% of revenue in 2024, an increase of 0.8 percentage points year-on-year, primarily due to rising shipping costs influenced by the Red Sea crisis [1] - In Q1 2025, the company's sales, management, R&D, and financial expense ratios were 24.3%, 4.4%, 0.8%, and -1.3%, respectively [2] Strategic Developments - The company is focusing on long-term capability building, enhancing its supply chain, brand, logistics, and channel platforms [3] - It has integrated its main brand "SONGMICS HOME" with three sub-brands to improve brand recognition and resource synergy [3] - The company has expanded its overseas warehouse capabilities, with a self-operated warehouse area of 334,900 square meters by the end of 2024 [3] Profit Forecast - The net profit forecasts for 2025 and 2026 have been adjusted downwards to 420 million yuan and 540 million yuan, respectively, with a projected net profit of 680 million yuan for 2027 [4] - The company maintains a "buy" rating despite the adjustments, considering the stock price has already corrected [4]