Accessibility StatementSkip Navigation NEW YORK, Oct. 21, 2025 /PRNewswire/ -- Kylie Jenner and Kylie Cosmetics are celebrating a decade of beauty innovation and cultural impact – a significant milestone that commemorates the brand's evolution from a viral phenomenon to a global beauty empire. Continue Reading Kylie Jenner hosts pop-up launch party to celebrate 10 years of Kylie Cosmetics Kylie Jenner launched Kylie Cosmetics in November 2015 – inspired by her love of makeup, she created her debut product, ...

ToplineThe youngest sibling of the generation of the Kardashian-Jenner family that rose to stardom released her first song Tuesday under the decade-old moniker “King Kylie” that she once used to help launch her billion-dollar cosmetics company and cement her relationship with rapper Tyga. Kylie Jenner at the Miu Miu fashion show on Oct. 6, 2025 in Paris, France.WWD via Getty ImagesKey FactsKylie Jenner, 28, released "Fourth Strike" with pop duo Terror Jr at midnight on Tuesday under the name "King Kylie," a ...

Core Viewpoint - The North American consumer market is undergoing significant changes, with traditional retail brands facing challenges while new consumer brands are rapidly emerging and capturing market share [3][4][7]. Group 1: Market Trends - Bubble Mart's LABUBU 3.0 has generated significant consumer interest, indicating a shift towards collectible fashion toys, contributing to a billion-dollar market [1][3]. - In 2024, Bubble Mart's revenue is projected to reach 13.04 billion yuan, with a market capitalization exceeding 230 billion yuan, and a staggering 895%-900% year-on-year growth in the Americas market [3]. - Traditional retail giants like Macy's and Forever 21 are closing stores, highlighting the decline of conventional retail models [3][4]. Group 2: Emerging Brands - Hims&Hers has seen a 69% year-on-year revenue increase, reaching $1.477 billion in 2024, with a gross margin exceeding 83% and a subscription user base of 2.2 million [9][20]. - Native, a personal care brand, has successfully captured the natural deodorant market, achieving over $100 million in revenue by focusing on natural ingredients and consumer preferences [29][34]. - W-Labs, founded by influencers, is redefining brand strategies by decoupling from individual influencer identities and focusing on broader brand narratives [43][44]. Group 3: Consumer Behavior - The Z generation, accounting for 26% of the North American population, is becoming the primary consumer group, prioritizing brand values and emotional connections over price [13][14]. - Hims&Hers has effectively addressed consumer pain points related to sensitive health issues, utilizing social insights and modern branding to resonate with younger audiences [15][19]. - Native's approach to market entry involved rapid testing and iteration based on consumer feedback, allowing for quick adaptation to market demands [31][34]. Group 4: Entrepreneurial Resilience - Chinese entrepreneurs in North America, like Velotric, are demonstrating agility and resilience by focusing on product quality and customer engagement rather than competing solely on price [5][54][60]. - GrubMarket pivoted from B2C to B2B during logistical challenges, showcasing adaptability in response to market conditions [58]. - Victoria Tsai's brand evolution reflects a shift towards modern interpretations of cultural heritage, resulting in a 23% revenue increase in 2024 [59][60].