Core Insights - LV has launched a new beauty product line, with a global debut in China, indicating the brand's focus on the Chinese market [2][5] - The newly introduced lipstick series is priced at 1200 yuan each, significantly higher than competitors like Hermès and Chanel [5] - The choice of Nanjing for the first standalone beauty store is attributed to the city's strong consumer spending power, with Nanjing Deji Plaza projected to achieve 24.5 billion yuan in sales for 2024 [7] Company Strategy - LV's beauty line, LA BEAUTÉ LOUIS VUITTON, was announced earlier this year, with a creative director from the makeup industry, Pat McGrath [8] - The beauty product line will include 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, with a planned release in 2025 [8] - LV aims to control production and sales through its global direct retail stores, similar to its strategy for its fragrance line [8] Market Context - LVMH's beauty division is one of the few segments showing positive growth, alongside its Sephora retail division [8] - Although specific revenue figures for LV's beauty products are not disclosed, third-party data suggests significant contributions from beauty sales in the luxury market [8] - The global luxury cosmetics and fragrance market is projected to grow from approximately $63.3 billion in 2023 to $83 billion by 2029 [8]

2025.08. 20 本文字数：1097，阅读时长大约2分钟 作者 | 第一财经 刘晓颖 抢在七夕节前推新品的不少，LV便是其中一个。 8月20日，位于南京德基广场LV首家香水美妆精品店开业。值得注意的是，LV此次选择在中国进行美妆 新品的全球首发，预计8月25日启动全球线上预售。这也由此看出该品牌对中国市场的重视。 3 0 C. 3 0 当季新款 | | | こ 价格 当季新款 - 。 筛选 | 七夕甄选 ¥ 1,200 当季新款 203 +27 LV ROUGE 唇膏 - 哑光妆感 ￥ 1,200 O 0 C C 当季新款 当季新款 3 0 → 返回顶部 记者今日在LV微信小程序上看到，目前品牌美妆品类并不多，除了之前就有的香水，此次最新的推出的 就是唇膏系列。而从价格上来看，此次LV推出的唇膏标价1200元一支，远高于爱马仕唇膏售价，后者 售价约为五六百元一支。香奈儿的一支唇膏的售价则为400多元。 那么此次LV独立美妆店为何会选择落子南京？ 这或许是因为该座城市以及南京德基这家商场背后客群的超强消费力。有第三方商业平台数据统计，南 京德基广场2024年实现全年销售收入245亿元，刷新自身纪录，而连续 ...