Core Insights - LV has launched a new beauty product line, with a global debut in China, indicating the brand's focus on the Chinese market [2][5] - The newly introduced lipstick series is priced at 1200 yuan each, significantly higher than competitors like Hermès and Chanel [5] - The choice of Nanjing for the first standalone beauty store is attributed to the city's strong consumer spending power, with Nanjing Deji Plaza projected to achieve 24.5 billion yuan in sales for 2024 [7] Company Strategy - LV's beauty line, LA BEAUTÉ LOUIS VUITTON, was announced earlier this year, with a creative director from the makeup industry, Pat McGrath [8] - The beauty product line will include 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, with a planned release in 2025 [8] - LV aims to control production and sales through its global direct retail stores, similar to its strategy for its fragrance line [8] Market Context - LVMH's beauty division is one of the few segments showing positive growth, alongside its Sephora retail division [8] - Although specific revenue figures for LV's beauty products are not disclosed, third-party data suggests significant contributions from beauty sales in the luxury market [8] - The global luxury cosmetics and fragrance market is projected to grow from approximately $63.3 billion in 2023 to $83 billion by 2029 [8]

Core Viewpoint - LV has launched its first perfume and beauty boutique in Nanjing, China, indicating the brand's strong focus on the Chinese market, with a global online pre-sale set to start on August 25 [3]. Group 1: Product Launch and Pricing - LV's new lipsticks are priced at 1,200 yuan each, significantly higher than competitors like Hermès and Chanel, which are priced around 500-600 yuan and 400 yuan respectively [10]. - The beauty product line includes a total of 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, set to be released in the fall of 2025 [12]. Group 2: Market Position and Performance - Nanjing Deji Plaza achieved a record sales revenue of 24.5 billion yuan in 2024, making it a leading high-end commercial center, surpassing Beijing SKP, which saw a 17% decline in sales to 22 billion yuan [12]. - LVMH's beauty division, including brands like Dior and Guerlain, is one of the few segments showing positive growth, with the perfume and cosmetics department being a highlight for the group [13]. Group 3: Industry Insights - The global luxury cosmetics and perfume market generated approximately 63.3 billion USD in 2023, with projections to grow to 83 billion USD by 2029 [14]. - In 2021, Dior's sales reached nearly 6 billion euros, with about 35% attributed to beauty products, indicating a significant revenue stream from this segment [14].

Group 1: Core Insights - LV has launched a new lipstick line priced at 1200 yuan, significantly higher than competitors like Hermès and Chanel [7] - The opening of LV's first beauty boutique in Nanjing highlights the brand's focus on the Chinese market, with global online pre-sales starting on August 25 [1][7] - LVMH's beauty division is one of the few sectors showing growth, with the perfume and cosmetics department and Sephora being the only two segments with positive growth in 2024 [10] Group 2: Market Context - Nanjing Deji Plaza is becoming a new high-end retail leader, with projected sales of 24.5 billion yuan in 2024, surpassing Beijing SKP's 22 billion yuan [9] - The global luxury cosmetics and perfume market is valued at approximately $63.3 billion in 2023, expected to grow to $83 billion by 2029 [10] - Dior's beauty segment generated around 2.1 billion euros in 2021, indicating a strong market presence for luxury beauty products [10]