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国泰海通|轻工:AI眼镜新品百花齐放,产品加速破圈
国泰海通证券研究· 2025-08-01 09:44
Core Viewpoint - The smart glasses industry is expected to enter a rapid growth phase, with related companies poised to benefit from an upward economic cycle driven by a surge in new product launches at WAIC 2025 [2][4]. Group 1: Market Trends - WAIC 2025 saw a significant increase in smart glasses brands and new product launches, contrasting with the limited exposure of products at WAIC 2024, where only XREAL and Rokid were prominent [2]. - The event highlighted the emergence of new brands such as Li Weike and Halliday, alongside major players like Alibaba, indicating a broadening market landscape [2][3]. - The market's heightened interest in smart glasses is attributed to advancements in large model functionalities, leading to innovative products like AI glasses represented by Rayban-Meta, focusing on audio, weight, and battery life for improved user experience [2]. Group 2: Product Innovations - Alibaba launched its first AI smart glasses, Quark AI glasses, integrating its ecosystem with advanced AI capabilities [3]. - XREAL introduced its flagship product, XREAL One Pro, evolving from traditional AR glasses to a versatile spatial screen adaptable to various scenarios [3]. - Rokid showcased two new products, Rokid Glasses and Rokid Cupcake, which excel in display, audio, and smart interaction, positioning them to lead the AR glasses market [3]. - New domestic brands like Halliday and Li Weike presented lightweight and user-friendly designs, with products emphasizing minimalism and extended battery life [3]. Group 3: Global Market Projections - According to Weishen Information, global smart glasses sales are projected to reach 1.52 million units in 2024, with RayBan Meta accounting for 1.42 million units, and expected to grow to 3.5 million units in 2025, representing a 230% year-on-year increase [4]. - The growth is primarily driven by the sustained sales of RayBan Meta and the introduction of multiple new AI smart glasses by major companies [4]. - The global market for smart glasses is anticipated to reach 60 million units by 2029, with a CAGR of 109% from 2025 to 2029, highlighting the significant share of the Chinese market [4].
直击WAIC:让用户排长队体验的智能眼镜,今年究竟有什么新东西?
3 6 Ke· 2025-07-31 11:00
Core Insights - The rapid development of artificial intelligence technology has made AI hardware a hot investment area, with OpenAI acquiring an AI hardware company for $6.5 billion, highlighting the growing interest in this sector [1] - In May 2025, China saw 87 financing events in the AI industry, with AI hardware being the most active segment, accounting for 42 of these events [1] - The WAIC 2025 showcased a shift from large model parameters to scenario-based applications, with AI hardware products prominently displayed [1] AI Glasses Market - Smart glasses have emerged as a key segment within AI hardware, with several companies, including Alibaba, Rokid, and XREAL, showcasing their latest products at WAIC [2][6] - Global shipments of AI glasses are projected to grow from 340,000 units in 2023 to 2 million units by 2028, indicating a significant market potential [4] - The success of AI glasses hinges on identifying practical use cases and achieving commercialization [4][24] Product Features and Competition - Various brands are focusing on different aspects of smart glasses, such as functionality and display capabilities, with products like Rokid Glasses and LAWK series emphasizing daily usability [9][12] - XREAL One Pro and Halliday AI glasses prioritize display features, with XREAL enhancing the field of view and Halliday utilizing a unique retinal imaging technology [13][14] - The competition is intensifying as companies aim to create lightweight, user-friendly designs while integrating advanced functionalities [19][20] Sales Performance and Market Dynamics - The AI glasses market is witnessing a surge in sales, with Rokid Glasses reportedly selling 300,000 units and Xiaomi's AI glasses achieving over 20,000 units in just three days [28] - However, high return rates and product homogeneity are emerging challenges, with reports indicating a return rate of up to 40% for Xiaomi's AI glasses [30][32] - The industry's growth is contingent on developing products that offer compelling reasons for consumers to adopt and regularly use smart glasses [32]