Core Viewpoint - TCL has successfully positioned itself as a leader in the display industry by focusing on Mini LED technology, diverging from the industry's trend towards OLED, and has developed a flagship product, the X11L SQD-Mini LED, which showcases significant technological advancements [2][4][42]. Group 1: TCL's Strategic Decision - In contrast to the industry's enthusiasm for OLED, TCL chose to deepen its investment in Mini LED technology, believing it to be superior in terms of technical limits, cost control, and overall performance [4][11]. - The decision to pursue Mini LED was made in 2017, amidst a strong industry focus on OLED, marking a significant divergence from prevailing trends [8][14]. - TCL's commitment to Mini LED involved a long-term exploration of technology, requiring collaboration with the entire supply chain to develop from scratch [5][12]. Group 2: Technological Advancements - TCL's Mini LED technology aims to achieve perfect black levels and infinite contrast ratios, which are traditionally associated with OLED, while maintaining the cost and longevity advantages of LCD [11][17]. - The X11L SQD-Mini LED features 20,736 backlight zones, setting a new industry standard for backlight partitioning and significantly enhancing contrast and brightness [21][42]. - TCL has set an ambitious target of achieving 10,000 nits of peak brightness, which surpasses current flagship mobile devices and aims to deliver an unparalleled viewing experience [23][25]. Group 3: Industry Impact - TCL's advancements in Mini LED technology have positioned it as a leader in the global market, with projections indicating it will be the top seller of Mini LED TVs in 2024 [21][22]. - The successful launch of the X11L SQD-Mini LED signifies a shift in the display technology landscape, marking TCL's transition from a follower to a leader in the high-end television market [42][43]. - The company's journey reflects a broader narrative of the Chinese display industry evolving from dependency on foreign technology to establishing its own technological pathways and innovations [43].

Core Viewpoint - TCL has successfully positioned its SQD X11L Mini LED television as a market leader by choosing to focus on Mini LED technology instead of following the OLED trend, demonstrating a long-term vision and commitment to innovation [6][20][61]. Group 1: Historical Context and Decision Making - The journey began at the 2017 CES, where OLED technology was highly praised, leading many companies to pursue it, while TCL opted to continue developing LCD technology with a focus on Mini LED [4][6][7]. - TCL's decision to invest in Mini LED was seen as a challenging yet correct path, as it allowed the company to leverage existing LCD supply chains and avoid the pitfalls associated with OLED technology [20][17]. - The internal debate at TCL regarding the future direction highlighted the contrast between the established OLED path and the uncertain Mini LED route, with the latter requiring significant R&D investment [12][13][14]. Group 2: Technical Development and Breakthroughs - TCL faced three major challenges in developing Mini LED technology: achieving extreme contrast, brightness, and color accuracy [22][24]. - The company established the Pangu Laboratory to address these challenges, focusing on system-level solutions and optimizing the entire production process from materials to final products [27][29]. - TCL's Mini LED technology achieved a significant milestone with the release of the X11G Max, featuring 20,736 backlight zones, which set a new industry standard [29][60]. Group 3: Industry Impact and Future Prospects - The launch of the X11L SQD-Mini LED television marked a pivotal moment for TCL, showcasing its ability to lead in display technology and shift the narrative from following to leading in the industry [61][62]. - The advancements made by TCL not only highlight the company's technical capabilities but also signify a broader transformation within the Chinese display industry, moving towards self-sufficiency and innovation [61][62]. - Looking ahead, TCL is poised to continue exploring new technologies and solutions, with a structured R&D roadmap in place to guide future developments [63].