用8年把SQD X11L推向天花板，TCL做对了什么。 成为引领者，用Mini LED改写LCD的故事走向；还是在对OLED的追随中陷入被动，重复历史的宿命？ 这是一代中国显示人，用了近十年时间，回答的终极命题。 故事的开始，发生在2017年的拉斯维加斯CES展，那一年，对OLED的崇拜甚嚣尘上。 LG展台前，10款最新OLED电视一字排开，占据了核心目光。W系列77英寸LG SIGNATURE OLED电 视，凭借壁画式设计，斩获了2017 CES最佳创新奖。 转身不远处，则是已经把LCD产线尽数甩卖提上日程的三星。借助其最新发布的折叠屏手机以及苹果手 机OLED供应商的身份，三星精准卡位了小尺寸OLED。 参展的一众终端电视厂商的研发负责人，扎堆围在韩企展台，笔记本中记满了OLED的技术参数。 但一时看好的，就是正确的吗？ 至少对TCL来说，答案是否定的。 与OLED狂热形成鲜明对比：同一时间的TCL，选择延续LCD的路线深耕Mini LED，并在这个无人区里 打造属于TCL的一代机皇产品。 因为，Mini LED无论技术上限、成本控制，乃至尺寸大小整体表现优于OLED。而唯一的不足则是，做 出这个满足所 ...

用8年把SQD X11L推向天花板， TCL做对了什么。 成为引领者，用Mini LED改写LCD的故事走向；还是在对OLED的追随中陷入被动，重复历史的宿命？ 这是一代中国显示人，用了近十年时间，回答的终极命题。 故事的开始，发生在2017年的拉斯维加斯CES展，那一年，对OLED的崇拜甚嚣尘上。 LG展台前，10款最新OLED电视一字排开，占据了核心目光。W系列77英寸LG SIGNATURE OLED电视，凭借壁画式设计，斩获了2017 CES最佳创新 奖。 转身不远处，则是已经把LCD产线尽数甩卖提上日程的三星。借助其最新发布的折叠屏手机以及苹果手机OLED供应商的身份，三星精准卡位了小尺寸 OLED。 参展的一众终端电视厂商的研发负责人，扎堆围在韩企展台，笔记本中记满了OLED的技术参数。 但一时看好的，就是正确的吗？ 至少对TCL来说，答案是否定的。 与OLED狂热形成鲜明对比：同一时间的TCL，选择延续LCD的路线深耕Mini LED，并在这个无人区里打造属于TCL的一代机皇产品。 因为，Mini LED无论技术上限、成本控制，乃至尺寸大小整体表现优于OLED。而唯一的不足则是，做出这个满足所有 ...

Core Viewpoint - The article highlights the ongoing controversy surrounding the pricing practices of the company "Aihuishou," particularly the discrepancy between online estimated prices and the lower prices offered in physical stores, leading to widespread consumer dissatisfaction [1][2][3]. Pricing Discrepancies - Consumers have reported significant differences between online valuations and in-store offers, with some cases showing reductions of nearly 50% from the initial online estimate [2][3]. - For example, a phone estimated at 5060 yuan online was offered at approximately 4500 yuan in-store, while another case saw a drop from 2560 yuan to 1300 yuan, representing a 49.84% decrease [1][2]. - Common reasons cited for these price reductions include claims of "screen damage" and "scratches," which consumers often dispute as being unnoticeable [5][7]. Consumer Complaints - The company has faced over 20,000 complaints on the Black Cat Complaints platform, primarily related to malicious price reductions and poor after-sales service [9]. - Many consumers express frustration over the inconsistency between online and offline pricing, with reports of being charged significantly more for repurchasing previously sold items [7][10]. Business Model and Financial Performance - Aihuishou's parent company, Wanwu Xingsheng, reported a revenue of 4.99 billion yuan for Q2 2025, a 32.2% year-on-year increase, with projections for Q3 revenue between 5.05 billion and 5.15 billion yuan [10]. - Despite this growth, the company has faced cumulative losses exceeding 4 billion yuan over seven years, with a notable loss of 246.8 million yuan in 2022 [10]. Market Competition and Challenges - The company is experiencing increased competition from other platforms, leading to a decline in its market position as consumers opt for direct peer-to-peer sales to avoid price reductions [10][17]. - Analysts suggest that the company's reliance on high online estimates to attract customers, followed by in-store price reductions, may not be sustainable in the long term [17].

Group 1 - The core viewpoint of the articles emphasizes the integration of AI technology in consumer electronics, enhancing user experience and driving consumption [1][2][3] - Samsung is actively investing in AI and green technology, with 11 R&D centers established in China and over 5,000 researchers focusing on innovations across the entire supply chain [1][2] - The company is promoting green low-carbon products, utilizing AI for energy management in home appliances, which aligns with national goals for carbon neutrality [2] Group 2 - Following the issuance of the "Consumption Promotion Special Action Plan," Samsung has expanded its trade-in subsidy program to include tablets and home appliances, providing consumers with economic benefits [3] - The company has introduced a "cross-brand recycling + smart valuation" model in collaboration with third-party platforms, facilitating the recycling of old devices and reducing electronic waste [3]