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2025年AI玩具消费趋势白皮书-京东&深圳市玩具行业协会
Sou Hu Cai Jing· 2025-08-02 03:40
Core Viewpoint - The white paper discusses the AI toy industry, covering its current development status, consumer insights, technological support, best practices, and future trends. It highlights the rapid growth of the AI toy market, driven by favorable government policies and technological advancements, with a significant market presence on platforms like JD.com [1][8][12]. Group 1: Current Development Status - AI toys represent a fusion of AI and traditional toys, utilizing large models and various technologies for intelligent interaction, with 2025 seen as a pivotal year for the industry [1][24]. - The global and Chinese AI toy markets are experiencing rapid growth, with JD.com leading the online market [1][50]. - The industry chain features a technology-intensive upstream, a manufacturing-focused midstream, and a diverse downstream channel structure [1][51]. Group 2: Consumer Insights - AI toys differ significantly from traditional toys in interaction methods, providing emotional companionship and educational value [1][59]. - The consumer demographic has expanded from children to all age groups, with varying motivations and usage scenarios, such as Z-generation parents focusing on education and companionship, while single adults seek emotional support [1][66][70]. Group 3: Technological Support - The technology framework consists of a software layer and a hardware layer, with advancements in real-time communication and sensor modules [1][12]. - The integration of cognitive interaction systems is a notable trend, with JD.com's JoyInside technology offering multimodal interaction advantages [1][12]. Group 4: Best Practices - Successful products like LING Universe and companies like LuKa Doctor have demonstrated strong sales and marketing performance, leveraging technological and resource integration [1][12][14]. Group 5: Future Trends - The commercialization of the industry is in its early stages, with potential for diverse revenue channels in both B2B and B2C sectors [2][12]. - The AI toy market is projected to reach over 100 billion yuan by 2030, with a compound annual growth rate (CAGR) exceeding 70% in China [1][49][50].