Core Insights - The global smartphone panel shipment is projected to reach 586 million units in Q3 2025, with a quarter-on-quarter increase of 8.1% and a year-on-year increase of 5.3% driven by the iPhone 17 series and other major brands' new releases [2] - The total smartphone panel shipment for 2025 is expected to be 2.243 billion units, marking a year-on-year growth of 3.4%, representing a recent peak [2] AMOLED Panel Insights - Q3 2025 AMOLED smartphone panel shipments reached 246 million units, reflecting a quarter-on-quarter increase of 9.9% [3] - The increasing adoption of AMOLED panels in mid-range models is expected to enhance overall penetration rates [3] - Samsung Display maintains a 40% market share in the high-end segment, while BOE continues to supply iPhone and other major brands [4] LCD Panel Insights - Q3 2025 LCD smartphone panel shipments increased by 6.9% to 340 million units [4] - BOE leads the market with over 30% shipment share, while HKC and TCL Huaxing are also increasing their a-Si LCD shipments [4] - The low-end a-Si LCD market is supported by cost advantages and demand from the after-sales repair market, while LTPS LCD demand continues to decline [4] Market Trends and Future Outlook - The growth momentum for the smartphone panel market in 2025 is primarily driven by the rising penetration of AMOLED technology and close collaboration between Chinese panel manufacturers and brands [6] - Despite limited overall smartphone demand growth, AMOLED panels are expected to expand steadily due to technological upgrades and cost reductions, while LCD will continue to support the entry-level market [6] - By 2026, it is anticipated that AMOLED panel shipments will exceed 45% of the market, with LCD maintaining around 55% [6]

Core Insights - The global smartphone panel shipment is expected to reach 2.157 billion units in 2024, marking an 11.4% year-on-year increase, driven by the growth in new smartphone sales and demand for second-hand and refurbished devices [1] - In 2025, smartphone panel shipments are projected to decline by 3.2% to 2.093 billion units due to stable new device demand and a slight decrease in second-hand market demand [1] Company Summaries - BOE remains the leading smartphone panel supplier, with shipments expected to reach 613 million units in 2024 and 630 million units in 2025, reflecting a 2.7% year-on-year increase [2] - Samsung Display is projected to ship 378 million units in 2024, benefiting from Apple's demand for high-end AMOLED panels, but is expected to see a slight decline to 365 million units in 2025, a decrease of 3.5% [3] - HKC is maintaining its position as the third-largest supplier, with shipments expected to grow from 228 million units in 2024 to 230 million units in 2025, a 0.7% increase [4] - CSOT is closely collaborating with Xiaomi, leading to a significant growth in shipments to 215 million units in 2024, an 83.2% increase, with a slight growth forecast to 223 million units in 2025 [5] - Tianma is expected to ship 158 million units in 2024, with a projected 10% increase in 2025 due to rising demand for AMOLED panels, despite facing challenges from declining LTPS LCD demand [7] Market Trends - The demand for AMOLED panels remains strong among smartphone brands, contributing to the overall increase in shipments across major panel manufacturers, a trend expected to continue into 2025 [7] - The market share of Taiwanese a-Si LCD manufacturers is gradually shrinking due to the rapid growth of HKC and CSOT, while Japanese manufacturers are exiting the smartphone supply market [7] - Korean manufacturers maintain a competitive edge in the high-end smartphone market with flexible AMOLED technology, holding a market share of approximately 20% to 21% in 2024, while Chinese manufacturers are rapidly expanding their market share to 69.8% in 2024, potentially exceeding 70% in 2025 [7]