Core Viewpoint - LV has launched a new beauty line, La Beauté, including lipsticks, lip balms, and eyeshadow palettes, amid declining sales in its traditional leather goods sector. The high pricing strategy, with lipsticks priced at 1200 yuan, has sparked debate about the viability of this new venture [1][2][4]. Group 1: Product Launch and Pricing - LV has opened its first dedicated beauty store in Nanjing, featuring the La Beauté line, which includes 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, all overseen by renowned makeup artist Pat McGrath [2][3]. - The pricing of LV's lipsticks at 1200 yuan each, with refill cartridges priced at 510 yuan, significantly exceeds competitors like Chanel and Dior, whose lipsticks range from 400 to 800 yuan [2][4]. Group 2: Market Context and Challenges - The luxury goods sector, including LVMH, is facing performance challenges, with LVMH reporting a 4% decline in revenue to 39.81 billion euros and a 22% drop in net profit to 5.69 billion euros in the first half of the year [4][5]. - Other luxury brands like Kering and Chanel have also reported significant declines in revenue and profit, indicating a broader trend of struggling sales in the luxury market [4][5]. Group 3: Strategic Implications - The move into beauty products is seen as a strategy to tap into new growth areas, as beauty lines have shown potential for growth even amid overall declines in luxury sales [4][5]. - Experts suggest that LV's high pricing strategy aims to enhance brand image and loyalty among high-end consumers rather than targeting the mass market [6][7]. Group 4: Consumer Behavior Trends - Recent data indicates that luxury consumers, particularly in China, are becoming more rational in their spending, with a notable decline in the willingness to increase luxury purchases [8]. - The shift in consumer preference towards experiential spending, such as travel and outdoor activities, poses additional challenges for luxury brands like LV [8].

箱包皮具卖不动，LV打起了美妆主意。近日，LV推出了全新美妆系列La Beauté，该系列产品包括了口红、唇膏、眼影盘等产品。奢侈品做美妆并不新鲜， 像爱马仕、开云集团早已布局美妆领域。但每支口红1200元的定价引发不小争议。在业内人士看来，LV发布美妆产品更多是为提高品牌形象，增强对高端 用户的服务能力，其目标消费用户并非大众消费者，而是LVMH的忠诚用户。但在LV箱包、皮具都不太好卖的当下，一支定价千元的口红生意真的这么好 做吗？这恐怕还需要市场验证。 LV开卖化妆品 近日，LV在南京德基广场揭幕了全球首家香水美妆精品店，其全新美妆系列La Beauté 同步在品牌官网和官方小程序首发。据了解，南京德基广场的独立美 妆门店是LV在全球范围内的首家美妆专门店。根据官方信息，"La Beauté"美妆新品由全球顶级彩妆师Pat McGrath担任创意总监，包含55款口红、10款润唇 膏和8款眼影盘。 从整体行业来看，奢侈品巨头布局彩妆已经不是新鲜事，据北京商报记者粗略统计，2020年后，包括爱马仕、普拉达、华伦天奴和Celine等数个奢侈品品牌 接连宣布推出包括彩妆、护肤品、指甲油等品类。但像LV这样产品定价 ...

Investment Dynamics - The Better Meat Co. announced the completion of a $31 million Series A funding round, led by Future Ventures and Resilience Reserve, with participation from other investors [3] - The company, founded in 2018, operates on a B2B model, providing plant-based proteins to food service suppliers and meat processors, enhancing product quality and sustainability [3] Acquisition Dynamics - China Mengniu Dairy is considering selling approximately 20% of its ice cream brand Aice, seeking a valuation of around $1 billion, focusing on Southeast Asian markets [6] - Mengniu's move is seen as a strategy to generate cash flow and refocus on high-margin liquid milk and cheese products [6] Brand Dynamics - Budweiser announced a $15 million investment in its St. Louis brewery to create and maintain manufacturing jobs, part of a larger $300 million investment plan [10] - This investment aligns with Budweiser's strategy to focus on high-margin local craft and ready-to-drink channels amid a saturated global beer market [10] Company Developments - Aland Health Holding is considering selling its shares, with an estimated valuation exceeding $1.5 billion, marking a potential significant merger in China's health supplement industry [8] - Meituan's international delivery brand Keeta has launched in Qatar, with plans to expand further into the Middle East and South America [12] Personnel Changes - Hershey has appointed Natalie Rothman as Chief Human Resources Officer, indicating a shift from a product-driven to an operations efficiency-driven approach [23] - Valentino announced Riccardo Bellini as the new CEO, tasked with inspiring employee engagement and accelerating the brand's creative restructuring [26] - Target's current CEO Brian Cornell will be succeeded by Michael Fiddelke, an internal candidate, which may facilitate a smoother transition amid recent sales challenges [28]

法国奢侈品牌Louis Vuitton（路易威登）高调切入美妆市场，在南京德基广场揭幕全球首家香水美妆精 品店，全新美妆系列 La Beauté 也同步在品牌官网和官方小程序首发，预计8月25日全球线上预售。其 中，定价1200元的口红格外引人注目，替换芯定价也要510元，远超其他奢侈品美妆品牌口红价格。 ...

Core Viewpoint - Louis Vuitton (LV) has entered the high-end cosmetics market with its "La Beauté" makeup line, launching in China amidst a slowdown in global luxury goods growth and a weak Chinese market [1][3][9]. Group 1: Product Launch and Market Positioning - The "La Beauté" product line includes 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, with lipsticks priced at 1200 RMB each, significantly higher than competitors like YSL and Chanel [4][8]. - LV's first beauty store opened in Nanjing, marking a strategic move to extend its product line and explore new revenue streams [1][3]. - The high pricing strategy has sparked debate among consumers regarding its competitiveness in a saturated market [8][9]. Group 2: Strategic Rationale and Market Context - The move into cosmetics is seen as a response to slowing growth in LV's core leather goods business, with the need to attract a broader consumer base [9][11]. - LVMH's financial performance has shown a decline, with a 4% drop in total revenue to 39.81 billion euros and a 22% decrease in net profit to 5.69 billion euros in the first half of the year [9][10]. - The beauty market is viewed as a potential growth area, although analysts caution that LV's late entry may hinder its ability to gain significant market share [9][10][11]. Group 3: Competitive Landscape and Historical Context - Other luxury brands like Chanel have successfully integrated beauty products into their business models, establishing them as key revenue sources over decades [10][11]. - Despite the potential for growth, the beauty segment remains a small part of overall luxury brand revenues, with examples like Kering's beauty division contributing only 2% to total revenue [10]. - LV's entry into the beauty market comes at a time of increased consumer rationality and fierce competition, posing challenges for establishing a strong foothold [11].