长沙晚报全媒体记者 贾凯清 实习生 王子昕 "去年我花3800元收的Labubu草莓脆饼隐藏款，现在闲鱼上全新未拆的标价才1600多元！"资深潮玩爱好 者小杨苦笑着展示手机上的交易记录，"感觉自己像个被套牢的股民。" 与小杨有相似经历的潮玩爱好者不在少数。曾经风光无限的潮玩市场，特别是Labubu系列，正经历着 一场剧烈的价值重估。 "我手里有5个Labubu的隐藏款，都是高峰期收的，现在算下来亏了将近一万元。"从事设计工作的潮玩 收藏者李先生告诉记者，他的展示柜里面整齐排列着各种造型的Labubu玩偶，"当时觉得这些肯定会升 值，没想到跌得这么狠。" "才短短半年时间，Labubu就降价了，幸亏当时没'入股'！"看着二手交易平台上降价出售的Labubu玩 偶，潮玩爱好者小文感慨道。 曾几何时，泡泡玛特生产的Labubu系列产品被视为潮玩市场"硬通货"，其限量款在二级市场一度被炒至 数千元甚至上万元，成为不少投资者眼中的"理财产品"。然而，短短半年时间，这个被热捧的潮玩IP价 格便"跌下神坛"，部分产品跌幅超过80%，市场价格逐渐回归理性。 从"理财产品"回归"普通消费品"，Labubu降价的背后有哪些因素？ ...

Core Viewpoint - The popularity of Bubble Mart's Labubu series in the South Korean market has surged, leading to new purchasing regulations due to high demand and incidents of consumer chaos [5][15][17]. Group 1: Market Performance - Bubble Mart's Labubu series has gained significant traction in South Korea, particularly among the younger generation, with a notable presence in the bustling Hongdae shopping district [5][17]. - The company reported a revenue of 13.88 billion yuan for the first half of 2025, marking a year-on-year increase of 204% [22]. - The adjusted net profit for the same period reached 4.71 billion yuan, reflecting a substantial growth of 362.8% [22]. Group 2: Sales and Distribution Changes - In June 2025, Bubble Mart implemented new purchasing rules for the Labubu series in South Korea, transitioning from direct in-store sales to an online reservation and lottery system, limiting purchases to a specified quantity per person [15][17]. - Prior to these changes, there were reports of long queues and physical altercations among consumers trying to purchase Labubu products in-store [15]. Group 3: Pricing and Market Dynamics - The official retail price for Labubu in South Korea is approximately 21,000 KRW (about 105 RMB), while the domestic price is 99 RMB [17]. - The secondary market for Labubu products in South Korea has seen prices soar several times above the official retail price, although the hype has recently diminished [17]. - Counterfeit Labubu products have emerged in the market, with street vendors selling imitation items at prices comparable to the originals [17]. Group 4: International Developments - A recent incident involved the U.S. Customs and Border Protection seizing over 11,000 counterfeit Labubu toys at Seattle-Tacoma International Airport, highlighting the brand's international reach and the challenges posed by counterfeit goods [20]. Group 5: Regional Revenue Breakdown - Revenue from China was 8.28 billion yuan, up 135.2%, while revenue from the Asia-Pacific region reached 2.85 billion yuan, increasing by 257.8% [22]. - The Americas saw a remarkable revenue growth of 1,142%, totaling 2.26 billion yuan, and Europe and other regions reported a 729.2% increase, amounting to 480 million yuan [22].