Core Insights - Mondelez International, the parent company of Oreo, is significantly reducing marketing costs through investment in artificial intelligence, indicating a shift in the consumer goods industry towards new technologies to reshape advertising production [1] - The company has developed a generative AI tool in collaboration with Publicis Groupe and Accenture, which is expected to cut marketing content production costs by 30% to 50% [1][2] - The AI tool is already being utilized for social media content in the U.S. and Germany, with plans for broader application in major e-commerce platforms and future advertising campaigns [1][2] Group 1: AI Implementation and Cost Reduction - The AI tool has demonstrated cost efficiency in actual business applications, significantly lowering the production costs of marketing content compared to traditional methods [2] - For instance, the cost of an eight-second video for "Lacta" chocolate was reduced to a fraction of the traditional animation costs, which can reach hundreds of thousands of dollars [2] - The tool is set to enhance product displays for Oreo on major e-commerce platforms in the U.S. and will soon support marketing efforts in Brazil and the U.K. [2] Group 2: Competitive Landscape and Caution - Competitors like Kraft Heinz and Coca-Cola are also exploring AI in advertising, with Coca-Cola having previously launched an AI-generated holiday ad that sparked discussions about authenticity [3] - Mondelez International is adopting a cautious approach by avoiding the use of lifelike human images in AI-generated content and ensuring all AI outputs undergo human review [3] - The company has established clear guidelines to ensure brand safety, prohibiting AI content that promotes unhealthy eating habits or uses manipulative language [3]