Core Insights - Swisse has celebrated its 10th anniversary in the Chinese market, reflecting on its past achievements and future growth strategies under the theme "Collaborate for Win-Win, Steady Growth" [1] - The company has evolved from an Australian brand to a global health leader, maintaining a strong focus on consumer health trends and local market needs [3][4] Group 1: Company Growth and Strategy - Swisse has experienced significant growth through two key phases: the 1.0 era capitalizing on the rise of cross-border e-commerce and the 2.0 era focusing on local market adaptation and product diversification [4][5] - The brand has launched multiple product lines, including Little Swisse for children and Swisse Me for young adults, addressing the diverse nutritional needs of various consumer segments [5] - In 2023, Swisse introduced the "Swisse Mega Brand" strategy, achieving a global sales milestone of over 1 billion AUD and becoming the top nutrition brand in China [7] Group 2: Consumer Insights and Product Development - The company has adapted to the evolving consumer demand for personalized, scientific, and age-specific nutrition, moving beyond basic supplementation [8] - Swisse emphasizes its commitment to quality through its "Three Truths" philosophy: true reputation, true effectiveness, and true safety, ensuring consumer trust and product integrity [10] Group 3: Future Directions and Partnerships - Swisse aims to strengthen its ecosystem with partners, focusing on long-term collaboration, product quality, and transparent communication [13][14] - The company plans to continue innovating based on consumer insights and maintain compliance with scientific standards, enhancing brand and channel synergy [14][18]

Core Viewpoint - Swisse has successfully navigated a decade of growth in the Chinese health market, evolving from an Australian brand to a global health leader, leveraging local insights and consumer trends to enhance its brand positioning and product offerings [5][10]. Group 1: Company Growth and Market Position - Swisse entered the Chinese market in 2015 and has since become a pioneer in the nutrition industry, achieving significant milestones through strategic adaptations to local consumer preferences [5][6]. - The brand capitalized on the rise of cross-border e-commerce and the growing trust in overseas products, leading to a substantial increase in visibility and sales from 2016 to 2018 [6][7]. - By 2019, Swisse transitioned to a localized brand strategy, launching multiple product lines to cater to diverse consumer needs, resulting in a top ranking in the online VHMS market in China [7][9]. - In 2023, Swisse announced the "Swisse Mega Brand" strategy, achieving over 1 billion AUD in global sales and becoming the top nutrition brand in China [9][10]. Group 2: Consumer Insights and Product Innovation - Swisse's product development is driven by a deep understanding of evolving consumer health needs, shifting from basic supplementation to personalized, age-specific nutrition [12][15]. - The brand emphasizes a "natural health" philosophy, aligning its product offerings with consumer lifestyles and fostering emotional connections with its audience [12][13]. - Swisse adheres to a "three truths" principle—genuine reputation, proven effectiveness, and safety—ensuring high-quality products that resonate with consumers [15]. Group 3: Strategic Partnerships and Future Outlook - The company emphasizes long-term partnerships and product quality, aiming to build a collaborative ecosystem with stakeholders [18][22]. - Swisse plans to continue innovating based on consumer insights, reinforcing its commitment to scientific validation and compliance while enhancing brand and channel synergy [19][22]. - The leadership expresses confidence in navigating future challenges and opportunities in the health market, focusing on sustainable growth and high-quality development [22].

Core Insights - Swisse has celebrated its 10th anniversary in the Chinese market, emphasizing its commitment to exploring new opportunities in the health sector with partners [1][4] - The company has successfully transitioned through three phases of market engagement, adapting to consumer needs and market trends [2][3][4] Group 1: Company Growth and Strategy - Swisse entered the Chinese market in 2015 and has since maintained a strong focus on local consumer health trends, promoting a brand ethos centered on "movement, nutrition, and mindfulness" [1][3] - The brand capitalized on the rise of cross-border e-commerce and the trust in overseas products, launching popular items that resonated with young consumers, leading to significant growth from 2016 to 2018 [2][3] - In 2019, Swisse began its localization transformation, launching multiple sub-brands to cater to diverse consumer needs, achieving the top position in the online VHMS market in China [3][4] Group 2: Market Position and Future Outlook - In 2023, Swisse introduced the "Swisse Mega Brand" strategy, marking its entry into a multi-brand and multi-category development phase, achieving over 1 billion AUD in global sales [4][5] - The brand has become the top nutrition brand in China by mid-2025, reflecting its dual growth in both global and Chinese markets [4] - The leadership of H&H Group emphasizes ongoing product innovation driven by consumer insights and a commitment to quality and compliance, aiming for high-quality development in the health sector [5]

Core Insights - The 2025 Swisse Partner Conference held in Guangzhou celebrated the 10th anniversary of Swisse's entry into the Chinese market, reflecting on past achievements and future opportunities in the health sector [1][3]. Group 1: Company Growth and Strategy - Swisse, an Australian natural nutrition brand with a 55-year history, has evolved into a global health leader since joining the Health and Happiness Group in 2015, focusing on local market insights and consumer health trends [3][4]. - The brand capitalized on the rise of cross-border e-commerce and consumer trust in overseas products during its initial phase, launching popular products that quickly gained visibility among Chinese consumers [4][5]. - In 2019, Swisse transitioned to a localized strategy, launching multiple sub-brands to cater to diverse consumer needs, achieving the top position in China's online VHMS market [5][7]. Group 2: Market Position and Achievements - By 2023, Swisse introduced the "Swisse Mega Brand" strategy, achieving over AUD 1 billion in global sales and becoming the top nutrition brand in China by mid-2025 [7][8]. - The brand's growth reflects its ability to adapt to the evolving health market, focusing on personalized and scientific nutrition solutions for various consumer demographics [8][10]. Group 3: Consumer Insights and Product Development - Swisse's product development is driven by a deep understanding of consumer needs, shifting from basic supplementation to personalized, age-specific nutrition [8][10]. - The brand emphasizes its commitment to quality through its "Three Truths" philosophy: genuine reputation, proven effectiveness, and safety throughout the supply chain [10][18]. Group 4: Future Directions and Partnerships - The company aims to strengthen its ecosystem with partners, focusing on long-term strategies, product quality, and transparent communication to foster mutual trust [13][14]. - Swisse plans to continue innovating based on consumer insights, enhancing product offerings, and collaborating closely with partners to explore new opportunities in the health sector [14][18].