公众号记得加星标⭐️，第一时间看推送不会错过。 去 年 ， 这 家 芯 片 设 计 公 司 宣 布 了 其 最 新 的 升 级 技 术 ——Arm Accuracy Super Resolution （ Arm ASR）。该技术允许游戏渲染较低分辨率的图像，并应用算法进行升级，从而在保持质量的同时降低 帧的处理成本。 为了改善这一点，Arm 正在利用其加速器硬件驱动的神经超级采样 (NSS)，这使得每帧 4ms 内从 540p 分辨率升级到 1080p，与渲染全帧相比，可节省高达 50% 的 GPU 工作量，该公司声称。 "这是实时人工智能驱动的渲染。它速度更快，画面更清晰，功耗更低。因此，NSS 可以用较低质量 的输入产生同等质量的输出，也可以用相同的输入产生更高质量的输出。"诺斯说道。 来源：内容 编译自theregister 。 芯片设计公司 Arm 正在为其手机 GPU 蓝图引入专用神经加速器硬件。该公司希望此举能够提供更 高质量的视觉效果，同时提升 AI 性能。 这家总部位于英国的科技公司表示，其计划于 2026 年推出的移动图形处理器设计将采用神经技术， 可将 GPU 工作负载减少一半，并在未来支 ...

Core Viewpoint - ARM has announced a significant strategic adjustment by abandoning the long-standing Cortex brand and restructuring its product line with a new naming system, reflecting its deep insight into future market competition and concerns about the emerging RISC-V architecture as a potential threat [1][3]. Group 1: Brand and Product Line Changes - ARM's Cortex brand, known for its high recognition in the semiconductor industry, will be replaced by a new, simplified naming system to better meet the needs of different market segments and enhance competitiveness in the global chip market [1][2]. - The new product naming system categorizes Compute Subsystems (CSS) based on application areas, including Arm Neoverse for infrastructure, Arm Niva for PC, Arm Lumex for mobile, Arm Zena for automotive, and Arm Orbis for IoT, while retaining the Mali brand for GPUs [2]. Group 2: Concerns about RISC-V - ARM has issued a clear warning regarding the RISC-V architecture, which has gained attention due to its open-source nature, potentially leading customers to choose it over ARM products if its ecosystem continues to grow [3][4]. - Despite RISC-V's current limitations in advanced design support compared to ARM, its development poses a potential threat, especially as ARM raises licensing prices, making RISC-V a more cost-effective alternative for some manufacturers [4]. Group 3: Market Implications - ARM's decision to abandon the Cortex brand and restructure its product line is a crucial response to market changes and competitive challenges, aiming to enhance market adaptability and service precision [4]. - The evolving competitive landscape in the global chip design market may undergo profound changes as ARM implements its new strategy and RISC-V continues to develop [4].

Core Viewpoint - Arm is transitioning from a component IP supplier to a platform-focused company, emphasizing its capabilities in AI and energy-efficient chip design to capture market opportunities in the growing AI sector [1][4][5]. Group 1: Company Strategy and Product Development - Arm's new product naming strategy reflects its shift towards complete computing platforms, which facilitate faster integration and scalability for AI chip development [4][5]. - The company aims to address the increasing complexity and power demands of AI workloads by providing integrated, validated systems that enhance performance per watt and enable scalable innovation [4][5]. - Arm has introduced specific platforms for key markets, including Arm Neoverse for infrastructure, Arm Niva for PCs, and Arm Lumex for mobile devices, along with maintaining the Mali brand for GPUs [4][5][9]. Group 2: Financial Performance - In the fourth quarter of fiscal year 2025, Arm reported a record revenue of $1.24 billion, a 34% year-over-year increase, driven by record licensing revenue of $634 million (up 53%) and royalty revenue of $607 million (up 18%) [7]. - The growth in royalty revenue is attributed to the increasing deployment of the Armv9 architecture and the adoption of Arm's computing subsystems in smartphones, cloud infrastructure, and edge AI [7]. Group 3: Market Opportunities - Arm views the automotive sector as a major growth area, having signed its first automotive computing subsystem agreement with a leading electric vehicle manufacturer [7][8]. - The company is also expanding its influence in data center computing, with cloud providers like AWS, Google Cloud, and Microsoft Azure increasingly utilizing Arm-based chips for AI workloads [8]. Group 4: Ecosystem and Developer Support - Arm is enhancing its hardware platforms with expanded software tools and ecosystem support, including free access to GitHub Copilot for developers to optimize code for Arm architecture [8]. - Over 22 million developers are currently working on Arm, with the Kleidi AI software layer installed over 8 billion times on devices, indicating a robust developer engagement [8]. Group 5: Implications for AI and Data Management - The strategic repositioning of Arm is expected to reshape how technology decision-makers handle AI, data, and security, providing clearer pathways for selecting optimized computing architectures for AI workloads [11][12]. - The introduction of predefined computing systems like Neoverse and Lumex can streamline the evaluation process for engineers managing large language models and AI pipelines, enhancing efficiency and reducing overhead [11][12].