地方层面则依托资源禀赋展开差异化创新，如河南整合黄河古都打造世界级目的地、辽宁设立"冰雪服 务驿站"、广西借力主题航班吸引高净值客群，多城将入境游写入下一年工作计划中，并通过举办会议 等方式吸引投资商共建入境游生态。 本期入境游简报为2025年11月1日至12月31日入境游相关内容，主要关注2025年年末入境游市场趋势与 整年各省市成绩单。 2025年末，更多聚焦"软件"衔接的政策出台，驱动中国入境旅游市场从"流量复苏"向"品质深化"的关键 转向。国家层面，通过扩大免签、对符合条件人员签发5年多次签证、加密国际航线等举措，持续降低 入境门槛与旅行成本。与此同时，数字基建正在完善推进中，如国家级平台"Meet China"上线与各地多 语种购票支付系统的推广，着力破解长期困扰外国游客的消费痛点。 在数据方面，市场进一步呈现回暖姿态。办理离境退税的境外旅客数量2025年1-11月份同比增长 285%；山东2025年前三季度入境游客同比增长41.0%；安徽2025年1-10月接待入境游客人次同比增长 68%；海南2025年接待入境过夜游客同期增长58%等。尤其值得注意的是，一批三四线城市的外国游客 量呈激增趋势，如 ...

Core Insights - The "Meet China" self-service consumption platform for inbound tourists has officially launched in Beijing, aiming to enhance the international tourism experience and boost consumer spending [1][3]. Group 1: Platform Overview - "Meet China" is designed to address the challenges faced by foreign tourists, such as language barriers and payment difficulties, by providing a comprehensive digital solution that includes a multilingual cultural database and seamless payment options [4]. - The platform aims to create a national-level demonstration brand that facilitates understanding of Chinese culture while enabling smooth consumption for international visitors [4]. Group 2: Market Context - The launch of "Meet China" comes at a time when China's inbound tourism market is recovering, making it crucial for Beijing to convert international visitor traffic into consumer spending [3]. - The initiative is part of Beijing's strategy to establish itself as an international consumption center, with the first implementation site being the popular shopping area of Silk Street [3]. Group 3: Future Plans - The project will expand from its initial location in Chaoyang to other key commercial districts and cultural landmarks in Beijing, enhancing the overall service experience for international tourists [4]. - The "Meet China" team plans to continuously improve service functions and operational models to establish the platform as a trusted symbol for foreign tourists in China [6].