梁建章进一步表示，未来入境游市场要增加小语种服务，并且要吸引更多国际会议、国际IP演出与赛 事到中国举办，以吸引更多入境游客人。此外，黑龙江等北方地区可以吸引入境游客来体验冰雪旅 游。估测未来入境游应该有1000亿~2000亿美元的增量机会。 7月2日，携程集团董事局主席梁建章接受第一财经等媒体采访时表示，目前入境游正进入良好发展 时期，免签国家的陆续增加有利于入境游发展。目前入境游已经恢复到了疫情前70%～80%水平， 其中东南亚客源增长较快，入境游地点方面上海的增长最快，中国传统的西部城市也在社交媒体得到 很多传播，总体来说，呈现多点爆发状态。 ...

Group 1: Visa Policy Changes - China will implement a unilateral visa exemption policy for Brazil, Argentina, Chile, Peru, and Uruguay from June 1, 2025, to May 31, 2026 [1] - Currently, China has unilaterally exempted visas for 43 countries and signed comprehensive visa exemption agreements with 29 countries [1] - The visa policy adjustments are expected to enhance international personnel exchanges and invigorate global trade and tourism [1][3] Group 2: Impact on Tourism and Trade - Brazilian travel agencies report a significant increase in interest for travel to China, with expectations of a 15% growth in Brazilian tourists visiting China this year [2] - The visa exemption is anticipated to facilitate business travel, as many Brazilians previously hesitated due to visa complexities [2][3] - In 2024, trade between China and Latin America reached a record high of $518.47 billion, indicating strong economic ties [3] Group 3: Growth in Inbound Tourism - Data from Ctrip shows a substantial increase in inbound tourism orders from Argentina (168%) and over 80% from Brazil and Chile [5] - The visa exemption is seen as a catalyst for deeper dialogue and cultural exchange between China and Latin America [5] - The Chinese outbound tourism market is expected to see a new dynamic with increased travel opportunities to and from Latin America [5][13] Group 4: Uzbekistan Visa Agreement - A visa exemption agreement between China and Uzbekistan will take effect on June 1, allowing for stays of up to 30 days [7] - Chinese tourist orders to Uzbekistan have increased by 60% this year, indicating a growing interest in the region [7][9] - The "Friendly China" initiative in Uzbekistan aims to enhance the travel experience for Chinese tourists, including language support and payment options [10] Group 5: Emerging Markets Potential - The China Tourism Research Institute highlights the potential of emerging markets like Central Asia, Eastern Europe, and Latin America for inbound tourism growth [12] - Travel agencies are planning to expand their offerings to these regions, anticipating a rise in inbound tourists by 2025 [12] - The ongoing optimization of visa policies and travel services is expected to lead to a new phase of high-quality development in China's inbound tourism market [13]

实际上，免签"朋友圈"持续扩容也将进一步促进我国入境旅游市场的发展成为共识。 中国旅行社协会副秘书长龙飞对证券时报记者表示："免签国家范围的扩大对于促进入境游具有重要意 义，通过旅游可以让更多国际客人了解中国，增加文化交流交往，提升国际影响力。其次，可以提升我 们国家在国际旅游市场影响力和竞争力，对于全球旅游目的地形象打造也具有重要意义。此外，可以有 助于整个旅游产业体系和服务体系的提质升级，带动旅游业及其他相关产业发展，为经济发展注入动 力。" 携程数据显示，今年以来，携程平台上入境游订单量同比增长接近翻倍。新增的五国入境游市场潜力巨 大，今年以来携程平台上阿根廷入境游订单同比增长168%，巴西、智利入境游同比增长均超八成。 在去哪儿平台上，6月仅巴西圣保罗可直飞北京，其他出发地均需要2—3次转机，价格在6000—7000元 之间。"五一"期间，使用上述国家护照，在去哪儿平台的机票预订量同比增长15%。 携程集团副总裁秦静也表示，中国对巴西等五国试行免签政策，不仅打开了跨境旅游的流量阀门，更以 签证便利制度创新为支点，撬动中国与五国之间更深层次的文明对话与价值共享。免签政策将高效激 活"双向解码"的文化引力 ...