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抢滩节日消费 山姆上线多款中秋礼盒
Bei Jing Shang Bao· 2025-09-19 07:56
Seafod un E 72 AST 585 I P # B Hol H 4 B � 0/2 NOIS SH野药双器月圆 rink 0K i 18 0 B e 07 0 8 【量令机制药双拥用】 国语 此外,有机菌菇礼盒、干海产礼盒、有机枸杞原浆礼盒等也已上线。 据悉,在商品开发前期,山姆分析了国内外消费趋势,甄选产地与供应商;在生产过程中,实施从源头到货架的全链路品质管控;商品上市后,持续追踪并 收集会员反馈,迭代更新,不断提升商品竞争力。 截至目前,山姆已在中国30多个城市开设了50多家商店。 北京商报讯(记者 王维祎)中秋将至,消费市场迎来旺季。9月19日,北京商报记者了解到,节前,山姆上线了多款差异化节庆商品。 今年,山姆定制开发13款Member's Mark月饼礼盒,包括全新上市的Member's Mark迷你奶黄月饼、五仁金腿月饼、芳华似锦低糖月饼,以及升级回归的 Member's Mark黑松露月饼、低糖杂粮月饼、缤纷水果冰皮月饼等。月饼礼盒已于8月开始预售。 ...
上海中秋消费大变样:非遗月饼、中西混搭家宴成主流
Guo Ji Jin Rong Bao· 2025-09-17 09:10
Core Insights - A new wave of consumption for the Mid-Autumn Festival is emerging, characterized by refined product development, global gift selection, and convenient home dining solutions [3][4]. Group 1: Product Innovation - Sam's Club has developed 13 new Member's Mark mooncake gift boxes, including mini custard mooncakes and low-sugar grain mooncakes, reflecting a trend towards healthier options [3]. - The five-nut mooncake features a unique filling made with traditional drying techniques and over 30% nut content, catering to modern health-conscious consumers [3]. - The focus on reducing sugar in classic recipes aligns with contemporary dietary preferences, as seen in the low-sugar mooncake using health ingredients like Dendrobium and goji berries [3][4]. Group 2: Market Trends - There is a notable increase in personal and family consumption of mooncakes, with prices ranging from 59 to 150 yuan, making them more accessible [4]. - The integration of health management concepts into consumer behavior is driving product innovation in the mooncake market, with a growing variety of creative and trendy mooncake options [4]. Group 3: Gift-Giving and Convenience - Sam's Club offers a one-stop shopping experience for gift-giving, allowing customers to find unique and quality gifts in one location [5][8]. - The company has introduced a "mixed Western and Chinese" home dining solution, featuring easy-to-prepare gourmet meals, catering to busy consumers [11]. - Enhanced online services, including rapid delivery options, aim to ensure that consumers can enjoy a convenient and modern Mid-Autumn Festival experience, regardless of their location [15].