Core Insights - The consumption market is entering a peak season ahead of the Mid-Autumn Festival, with Sam's Club launching various differentiated festive products [3] Group 1: Product Development - Sam's Club has developed 13 customized Member's Mark mooncake gift boxes for this year's festival, including new products like mini custard mooncakes and low-sugar mooncakes [3] - The company has also introduced other gift boxes such as organic mushroom gift boxes and dried seafood gift boxes [3] Group 2: Market Strategy - Prior to product development, Sam's Club analyzed domestic and international consumption trends and selected suppliers and origins carefully [3] - The company implements comprehensive quality control from sourcing to shelf, ensuring product quality throughout the supply chain [3] - After product launch, Sam's Club continuously tracks and collects member feedback to iterate and enhance product competitiveness [3] Group 3: Expansion - Currently, Sam's Club has opened over 50 stores in more than 30 cities across China [3]

Core Insights - A new wave of consumption for the Mid-Autumn Festival is emerging, characterized by refined product development, global gift selection, and convenient home dining solutions [3][4]. Group 1: Product Innovation - Sam's Club has developed 13 new Member's Mark mooncake gift boxes, including mini custard mooncakes and low-sugar grain mooncakes, reflecting a trend towards healthier options [3]. - The five-nut mooncake features a unique filling made with traditional drying techniques and over 30% nut content, catering to modern health-conscious consumers [3]. - The focus on reducing sugar in classic recipes aligns with contemporary dietary preferences, as seen in the low-sugar mooncake using health ingredients like Dendrobium and goji berries [3][4]. Group 2: Market Trends - There is a notable increase in personal and family consumption of mooncakes, with prices ranging from 59 to 150 yuan, making them more accessible [4]. - The integration of health management concepts into consumer behavior is driving product innovation in the mooncake market, with a growing variety of creative and trendy mooncake options [4]. Group 3: Gift-Giving and Convenience - Sam's Club offers a one-stop shopping experience for gift-giving, allowing customers to find unique and quality gifts in one location [5][8]. - The company has introduced a "mixed Western and Chinese" home dining solution, featuring easy-to-prepare gourmet meals, catering to busy consumers [11]. - Enhanced online services, including rapid delivery options, aim to ensure that consumers can enjoy a convenient and modern Mid-Autumn Festival experience, regardless of their location [15].