Core Viewpoint - The recent price drop by DJI has been linked to competitive pressures from Insta360, leading to a marketing apology from Insta360's CEO, which has generated significant consumer engagement and discussion on social media [1][3][5]. Group 1: Company Actions and Responses - Insta360's CEO Liu Jingkang issued an apology on Weibo, acknowledging that the company's actions may have contributed to DJI's price reduction, and offered a 100 yuan voucher to customers who purchased DJI products during a specific period [1][3]. - DJI announced a price adjustment as part of its regular promotional activities for the upcoming Double Eleven shopping festival, with significant discounts on various popular products [3][5]. - Consumers who purchased DJI products during the promotional period have expressed intentions to return items or seek refunds, with some successfully obtaining refunds [5]. Group 2: Market Dynamics and Competition - The competitive landscape between Insta360 and DJI is intensifying, as evidenced by the recent marketing strategies and consumer reactions [5][6]. - Insta360 has been expanding its product offerings, including entering the drone market with a new panoramic drone, indicating a strategic move to compete directly with DJI [6]. - Market share data shows that Insta360's share has increased from 28.4% in 2023 to 35.6% in 2024, while DJI's share has decreased from 19.1% to 13.2%, highlighting a shift in competitive positioning [7]. Group 3: Financial Performance - Insta360 reported a revenue of 3.671 billion yuan for the first half of the year, reflecting a year-on-year growth of 51.17%, while net profit increased slightly by 0.25% to 520 million yuan [7].

Core Viewpoint - DJI is launching a significant promotional campaign ahead of the "Double 11" shopping festival, with substantial price reductions on various products, including the popular Osmo Pocket 3, to attract more customers in a competitive market [6][11]. Pricing Strategy - The promotional period runs from October 9 to October 14, with the Osmo Pocket 3 standard version seeing a price drop of ¥700 and the full kit dropping by ¥900 [6][7]. - Other products, such as the Action 4 and Action 5 Pro, have also seen price reductions of up to ¥950 and ¥1050, respectively [7]. Market Position and Sales Performance - The Osmo Pocket 3 has been a standout product for DJI, generating sales of ¥124 million on platforms like Taobao and Tmall since its launch, making it the top-selling product in the digital camera category [9][10]. - Despite its popularity, the recent price drop has caused dissatisfaction among some recent buyers, prompting DJI to address customer concerns and improve communication [8]. Competitive Landscape - The smart imaging device market is highly competitive, with DJI, Insta360, and GoPro collectively holding 78.9% of the market share. However, DJI's market share is projected to decline from 19.1% in 2023 to 13.2% in 2024 [11]. - Insta360 has been gaining market share, increasing from 28.4% to 35.6%, while GoPro's share is expected to drop from 38.2% to 30.1% [11]. New Entrants and Industry Trends - New players, including smartphone manufacturers like OPPO and vivo, are entering the handheld smart imaging market, which may intensify competition [14][15]. - The global market for smart action cameras and mobile panoramic cameras is expected to exceed ¥60 billion by 2027, indicating strong growth potential in this sector [14]. DJI's Response and Future Outlook - DJI is actively responding to competitive pressures by launching new products, such as the Osmo 360 panoramic camera, and exploring new market segments like robotic vacuum cleaners [12][16]. - The company aims to maintain its market leadership despite the increasing competition from both established and new players [15][16].

Core Viewpoint - DJI's recent price reduction on several products has led to significant consumer dissatisfaction, with many feeling "betrayed" after purchasing items shortly before the price drop. This situation has sparked discussions on social media regarding refund and price adjustment rights [3][4][12]. Group 1: Price Reduction Details - DJI has announced price cuts on various products, including the Osmo Pocket 3, which saw a reduction of 700 yuan, and the Mini 4 PRO drone, which dropped by 1478 yuan. Other products like the Action 4 camera also experienced significant price cuts [5][12]. - The Osmo Pocket 3 standard version is currently out of stock both online and in physical stores, indicating high demand following the price drop [6][7]. Group 2: Consumer Reactions and Rights - Many consumers who purchased products before the price drop are seeking refunds or price adjustments, with some successfully obtaining refunds. However, returning items purchased in-store is more challenging compared to online purchases [11][12]. - DJI's official response to the price adjustment states that it is part of a regular promotional strategy for the upcoming Double Eleven shopping festival, and they have communicated this to consumers [4][13]. Group 3: Market Implications and Future Products - Industry analysts speculate that the price reduction may be aimed at clearing inventory for the upcoming Pocket 4, which is expected to launch in 2026. This suggests a strategy to manage product lifecycle and competition [8][12]. - The rapid iteration and frequent price changes in the consumer electronics market necessitate a balance between promotional efficiency and consumer rights, highlighting the need for companies to provide clear communication regarding price changes [13].