But a set of new deals between the NFL and Disney's ESPN just underscores the enormous value pro football has for TV companies. The transactions, announced Tuesday night, involve rights for various NFL assets — among them, ownership of the league's NFL Network, as well as access to its RedZone live highlight show. In return, the NFL will get a 10% stake in ESPN itself, valued at an estimated $3 billion, as well as new license fees. But the most valuable thing the NFL's media arm owns is the right to show se ...

Media Rights & Streaming - NFL is extending beyond current platforms, viewing YouTube as a great global platform to reach a broader audience [3][4] - NFL aims to reach fans where they are, targeting different demographics through new platforms as part of their growth strategy [4] - NFL emphasizes consistent game windows, making games special events to mitigate navigation challenges for fans across various streaming platforms [6] - NFL included opt-out clauses in media rights contracts for potential future deals, but no decisions have been made yet, partnerships are valued [8] - NFL will assess CBS's approach to the NFL and their business post-Paramount transaction before making decisions [9] Fan Experience & Game Scheduling - NFL prioritizes the impact on fans when considering flexing games, averaging two flexed games per year [13] - NFL monitors fan reaction closely when moving games, especially Thursday games [13] - NFL aims to ensure the best game is available for the broader fan base nationally and globally [14] International Expansion - NFL hopes to reach 16 regular season international games, with every team playing internationally [18] - NFL aims to create year-round engagement in new international cities through media, partnerships, and club marketing [19][20] - NFL considers packaging international games, leveraging the popularity of the 9:30 AM ET window for European games [21][22] Market & Advertising - NFL is not seeing any impact from tariffs on ticket sales or the advertising market [23] - NFL sales are performing incredibly well, reflecting the value of live sports content for advertisers [23][24]