RT Bloomberg Live (@BloombergLive)"And year to year, it's anywhere between 92 to 96 of the top 100 most watched television programs are NFL games," @MiamiDolphins' President @TomGarfinkel joins @ares_management’s Michael Arougheti in sharing the impact of the NFL on viewership #PowerPlayers. https://t.co/VDDX9XYCaF ...

Core Insights - The NFL continues to dominate television viewership, with its games accounting for 72 of the 100 most-watched shows last year [2] - Recent deals between the NFL and Disney's ESPN highlight the significant value of NFL content for media companies [3][10] NFL and Disney Deal - The transactions involve rights for various NFL assets, including ownership of the NFL Network and access to the RedZone live highlight show [3] - The NFL will receive a 10% stake in ESPN, valued at approximately $3 billion, along with new license fees [3] - Disney will acquire rights to three out of seven NFL games per week, while the NFL retains the other four games for potential licensing to other media companies [3][4] Market Dynamics - The NFL's strategy appears to involve maximizing revenue by selling game rights in multiple packages to various buyers, rather than consolidating all rights with a single company [5] - The NFL has successfully negotiated deals with other platforms, such as Amazon for Thursday night games and Netflix for Christmas games, indicating a trend of diversifying its media partnerships [5][10] NFL Network Performance - The NFL Network has struggled to attract viewership outside of live games and the annual draft, which has limited its appeal to potential partners [9] - The recent deal suggests that the NFL's leverage has increased as traditional TV viewership declines, making NFL content essential for media companies [10] Strategic Focus - The NFL's media deals head emphasized the importance of finding the right deal rather than rushing into an agreement, indicating a strategic approach to asset management [11] - The deal's success is attributed to the NFL's ability to sell its most valuable asset—live game rights—despite only offering a portion of its total games [12]

Media Rights & Streaming - NFL is extending beyond current platforms, viewing YouTube as a great global platform to reach a broader audience [3][4] - NFL aims to reach fans where they are, targeting different demographics through new platforms as part of their growth strategy [4] - NFL emphasizes consistent game windows, making games special events to mitigate navigation challenges for fans across various streaming platforms [6] - NFL included opt-out clauses in media rights contracts for potential future deals, but no decisions have been made yet, partnerships are valued [8] - NFL will assess CBS's approach to the NFL and their business post-Paramount transaction before making decisions [9] Fan Experience & Game Scheduling - NFL prioritizes the impact on fans when considering flexing games, averaging two flexed games per year [13] - NFL monitors fan reaction closely when moving games, especially Thursday games [13] - NFL aims to ensure the best game is available for the broader fan base nationally and globally [14] International Expansion - NFL hopes to reach 16 regular season international games, with every team playing internationally [18] - NFL aims to create year-round engagement in new international cities through media, partnerships, and club marketing [19][20] - NFL considers packaging international games, leveraging the popularity of the 9:30 AM ET window for European games [21][22] Market & Advertising - NFL is not seeing any impact from tariffs on ticket sales or the advertising market [23] - NFL sales are performing incredibly well, reflecting the value of live sports content for advertisers [23][24]