【东吴电子陈海进】兆易创新：NPU接踵而至，重视AI存储稀缺标的NPU产品发布潮起，产业链催化不断随着AI 应用对各终端算力要求的提升，我们预计未来将有多款NPU产品发布、立项、流片等。 国内手机终端厂商、光羽芯辰、国际龙头SoC厂商均将"NPU+定制化存储"方案作为端侧AI的最佳答卷。 各方大厂均已兆易建立深厚合作，公司广泛对接SoC合作伙伴，多项目接踵而至。 定制化存储具强稀缺性， 国内手机终端厂商、光羽芯辰、国际龙头SoC厂商均将"NPU+定制化存储"方案作为端侧AI的最佳答卷。 【东吴电子陈海进】兆易创新：NPU接踵而至，重视AI存储稀缺标的NPU产品发布潮起，产业链催化不断随着AI 应用对各终端算力要求的提升，我们预计未来将有多款NPU产品发布、立项、流片等。 公司定制化存储获国内DRAM龙头先进工艺&产能支持，且公司作为本土企业贴近客户（AI手机、AI PC厂商），能够更好完成定制化项目对接。 在HBM禁运的背景下，客户在AI存储场景普遍具高国产化需求。 公司的端侧AI存储产品或为产业链最核心卡位环节，值得重视。 各方大厂均已兆易建立深厚合作，公司广泛对接SoC合作伙伴，多项目接踵而至。 定制化存 ...

Group 1: Financial Performance - In Q1 2025, the company achieved a sales revenue of 318 million yuan, a year-on-year decrease of 11.00% [2] - The net profit attributable to shareholders was 14.64 million yuan, down 59.46% compared to the previous year [2] - The revenue decline was primarily due to strategic inventory control by major customers, resulting in a decrease of 39.36 million yuan in revenue, which impacted gross profit by approximately 15.08 million yuan [2][3] Group 2: Market Outlook and Strategy - The company remains optimistic about the market opportunities arising from advancements in AI technology and is actively expanding its market presence [3] - Sales expenses increased by approximately 3.82 million yuan compared to the same period last year [3] - The company is focusing on diversifying its customer base and enhancing product offerings to meet various customer needs [3] Group 3: Product Development and Demand - The demand for professional video products has decreased due to inventory control by major clients, while sales in smart IoT and smart vehicle-related businesses have seen growth [14] - The company has launched a product in the industrial and machine vision sector, with positive progress expected as automation demands increase [9] - AI-powered ISP products are currently under development, with anticipated growth in sales volume expected in the second half of the year [12][13] Group 4: Customer Engagement and Feedback - Customers are looking for broader product lines, indicating a desire for the company to expand beyond video business [3] - The company is exploring wireless connectivity products through industry funds, with existing Wi-Fi products already achieving bulk sales [3] - The company is committed to building a robust ecosystem involving original manufacturers, solution providers, and equipment manufacturers to enhance product sales [7]