Core Insights - Fonterra Group, a long-time participant in the China International Import Expo, emphasizes "grass-fed, high quality" as its core theme for 2025, showcasing its commitment to providing nutritious dairy products to the Chinese market [1] Group 1: Product Innovation and Quality Assurance - The "New Zealand Certified Grass-Fed" certification label was launched, ensuring consumers can identify high-quality grass-fed dairy products from New Zealand, with Fonterra's cows grazing outdoors for over 350 days a year and consuming approximately 96% grass, hay, and forage crops [1] - Fonterra's NZMP brand offers a diverse product range, including milk powder, dairy fat, and cheese, and features an "AI Nutritionist" interactive area that recommends customized recipes based on user needs [2] Group 2: Local Collaboration and Market Development - Fonterra has been deeply engaged in the Chinese market for nearly 50 years, implementing a localization innovation strategy through six application centers and one innovation center to develop products tailored to local demands [1] - The company collaborates with local partners to promote high-quality development in China's food and catering industry, establishing resource-sharing platforms with associations like the Chinese Culinary Association and the China Baking Industry Association [2] Group 3: Strategic Focus and Future Plans - Fonterra's CEO highlighted the alignment between China's high-quality development goals and the company's focus on nutrition, health, and sustainability, committing to providing high-quality, nutrient-rich grass-fed dairy products to meet the growing demand for healthy and green consumption in China [2] - The company aims to leverage its successful experiences in the Chinese market to empower its growth in other global markets, reinforcing its strategy of "China innovation, serving the world" [2]