Core Insights - Fonterra Group, a long-time participant in the China International Import Expo, emphasizes "grass-fed, high quality" as its core theme for 2025, showcasing its commitment to providing nutritious dairy products to the Chinese market [1] Group 1: Product Innovation and Quality Assurance - The "New Zealand Certified Grass-Fed" certification label was launched, ensuring consumers can identify high-quality grass-fed dairy products from New Zealand, with Fonterra's cows grazing outdoors for over 350 days a year and consuming approximately 96% grass, hay, and forage crops [1] - Fonterra's NZMP brand offers a diverse product range, including milk powder, dairy fat, and cheese, and features an "AI Nutritionist" interactive area that recommends customized recipes based on user needs [2] Group 2: Local Collaboration and Market Development - Fonterra has been deeply engaged in the Chinese market for nearly 50 years, implementing a localization innovation strategy through six application centers and one innovation center to develop products tailored to local demands [1] - The company collaborates with local partners to promote high-quality development in China's food and catering industry, establishing resource-sharing platforms with associations like the Chinese Culinary Association and the China Baking Industry Association [2] Group 3: Strategic Focus and Future Plans - Fonterra's CEO highlighted the alignment between China's high-quality development goals and the company's focus on nutrition, health, and sustainability, committing to providing high-quality, nutrient-rich grass-fed dairy products to meet the growing demand for healthy and green consumption in China [2] - The company aims to leverage its successful experiences in the Chinese market to empower its growth in other global markets, reinforcing its strategy of "China innovation, serving the world" [2]

Core Insights - The 8th China International Import Expo (CIIE) took place from November 5 to 10, 2023, in Shanghai, focusing on global cooperation and showcasing cutting-edge technologies, green solutions, and consumer innovations, with participation from 4,108 foreign enterprises across 155 countries and regions [1][3] - The exhibition featured seven major sectors, including food products, service trade, medical devices and healthcare, automotive and smart travel, technology equipment, consumer goods, and innovation incubation, with a total exhibition area exceeding 430,000 square meters, marking a new record in scale [1] Group 1: Food and Beverage Sector Highlights - Bright Dairy participated as an exhibitor, purchaser, and service provider, showcasing its "THE SMART CHAIN Global Food Integrated Distribution Platform" in the dairy hall, covering over 60 overseas enterprises from 30 countries and regions, with a total exhibition area of 3,096 square meters [4] - Nestlé displayed products from 12 countries, focusing on pet care and health science, with notable products including allergy-friendly cat food and specialized nutrition for children and seniors [7][8] - Danone highlighted over 130 innovative products, particularly those targeting the aging population, such as the "Danone Probiotic" series and cancer-specific nutrition products [8] Group 2: Dairy Industry Innovations - Fonterra showcased local innovations and emphasized its "New Zealand Certified Grass-Fed" label, introducing various products tailored to the Chinese market, including new cheese flavors [13] - Miaokelando launched its first domestically produced mozzarella cheese, marking a significant breakthrough in China's cheese industry, which has traditionally relied on imports [14][16] Group 3: Health and Nutrition Trends - The health food sector is gaining traction, with companies like COFCO showcasing health-oriented products, reflecting the growing consumer demand for nutritious options amid rising health concerns in China [17][19] - Amway introduced a new powder product aimed at addressing nutritional imbalances in daily diets, aligning with the "Healthy China 2030" initiative [19]

Core Insights - Fonterra has participated in the China International Import Expo for eight consecutive years, showcasing its commitment to the Chinese market and emphasizing its high-quality grass-fed dairy products [1][3] - The company introduced the "New Zealand Certified Grass-Fed Pasture" certification, which supports the New Zealand Dairy Grass-Fed Management Standard, ensuring that dairy cattle's feed consists of at least 90% grass-based feed [1] - Fonterra's dairy cows spend an average of over 350 days per year on pasture, with approximately 96% of their diet consisting of grass, hay, and forage crops [1] Group 1: Product Innovation and Local Collaboration - Fonterra has established six application centers and one innovation center in China to develop dairy product solutions tailored to local needs [2] - The company’s food service brand, Anchor, has launched popular products that blend Western and regional Chinese cuisines, along with a digital platform providing insights and support for restaurant clients [2] - Fonterra's ingredient brand, NZMP, offers a diverse range of dairy raw materials, including milk powder, cream, cheese, and specialized ingredients, showcasing innovative nutritional solutions [2] Group 2: Future Outlook and Commitment - Fonterra's leadership expressed confidence in the Chinese market and plans to leverage the Import Expo to introduce more high-quality dairy products from New Zealand [3] - The company aims to support the high-quality development of China's dairy and food industry while contributing to the improvement of national health standards [3]