Nespresso与ASH联名限量版可持续鞋履系列
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雀巢携全球创新成果与创造共享价值承诺亮相进博会
Ren Min Wang· 2025-11-06 06:01
Core Insights - The eighth China International Import Expo (CIIE) opened in Shanghai on November 5, showcasing Nestlé's diverse product offerings from over 12 countries, emphasizing its commitment to nutrition, health upgrades, and product innovation [1] - Nestlé's CEO for Greater China, Kais Marzouki, highlighted China's significance as Nestlé's second-largest market, driven by trends such as the pet economy, aging population, and health demand upgrades, indicating ongoing investment in the Chinese market [1][3] - The expo featured key product categories including infant nutrition, pet care, and health science, addressing various consumer needs across different demographics [2] Product Highlights - The infant nutrition section presented tailored solutions for Chinese infants, while the dairy section offered products for teenagers, the elderly, and those with sensitive digestive systems [2] - The pet care area showcased innovative products, such as a cat food that alleviates allergies and a probiotic product for dogs and cats, aimed at improving digestive health [2] - Nespresso introduced a limited edition sustainable footwear line in collaboration with Italian brand ASH, utilizing recycled coffee grounds and aluminum, demonstrating innovation in eco-friendly materials [2] Corporate Philosophy - Nestlé's commitment to the "Creating Shared Value" concept was a central theme at the expo, focusing on healthier dietary choices, regenerative agricultural practices, and improving the livelihoods of supply chain workers [2][3] - The company aims to deepen investments in nutrition innovation and green development, bringing high-quality global products and sustainable practices to China, thereby contributing to the country's high-quality economic development [3]