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运动内衣能成为lululemon的新“瑜伽裤”吗?| New Look专访
36氪未来消费· 2025-06-14 12:28
lululemon需要新故事。 1955年的巴黎,克里斯蒂安·迪奥(Christian Dior)正为即将到来的演讲做最后的排练。索邦大学的演讲厅外,被学生与媒体围得水泄不通。他们期待亲眼见证 迪奥 的时装作品——传言中令人"触电般"难以忘怀的设计,真的存在吗? "The New Look"——这是当时时尚评论界赋予迪奥系列作品的破格赞誉。半个世纪过去,时尚圈早已换了模样。大众时尚依靠科技和产业分工崛起,感谢它们—— 普通人只消花上十分甚至二十分之一的价格,就能买到昔日模特和富家女身上的衣衫。 现代时尚相信"设计应为大规模生产而生",相信形式需服务于功能,相信衣食住行终将塑造每一个个体。无论时代如何更迭,The New Look 所承载的全球化气象与 积极向上的象征意义从未消散。 因此,我们决定把一档新栏目的名字定为「 New Look」,这会是一档关注时尚行业的访谈,在这里你会看到服饰巨头、运动新秀、奢侈品大牌、设计师新品牌的领 导人物如何思考生意、品牌、中国市场和消费者,洞悉"流行"究竟怎样发生,以及它们最终如何成为经典。 作者 | 李小霞 编辑 | 乔芊 今年是lululemon经典Align瑜伽裤诞生 ...
运动内衣能成为lululemon的新“瑜伽裤”吗?| New Look专访
36氪未来消费· 2025-06-14 12:28
lululemon需要新故事。 1955年的巴黎,克里斯蒂安·迪奥(Christian Dior)正为即将到来的演讲做最后的排练。索邦大学的演讲厅外,被学生与媒体围得水泄不通。他们期待亲眼见证 迪奥 的时装作品——传言中令人"触电般"难以忘怀的设计,真的存在吗? "The New Look"——这是当时时尚评论界赋予迪奥系列作品的破格赞誉。半个世纪过去,时尚圈早已换了模样。大众时尚依靠科技和产业分工崛起,感谢它们—— 普通人只消花上十分甚至二十分之一的价格,就能买到昔日模特和富家女身上的衣衫。 现代时尚相信"设计应为大规模生产而生",相信形式需服务于功能,相信衣食住行终将塑造每一个个体。无论时代如何更迭,The New Look 所承载的全球化气象与 积极向上的象征意义从未消散。 因此,我们决定把一档新栏目的名字定为「 New Look」,这会是一档关注时尚行业的访谈,在这里你会看到服饰巨头、运动新秀、奢侈品大牌、设计师新品牌的领 导人物如何思考生意、品牌、中国市场和消费者,洞悉"流行"究竟怎样发生,以及它们最终如何成为经典。 作者 | 李小霞 编辑 | 乔芊 今年是lululemon经典Align瑜伽裤诞生 ...
Breaking4“破四计划”:菲斯·基普耶贡竞速装备设计揭秘
Xin Lang Zheng Quan· 2025-06-13 09:52
Core Viewpoint - Nike is customizing racing gear for athlete Faith Kipyegon to assist her in breaking the 4-minute mile barrier, a feat considered nearly impossible in women's middle-distance running [3][5]. Group 1: Customized Racing Gear - Nike has developed an integrated racing outfit specifically for Kipyegon, including a racing suit, revolutionary 3D-printed high-performance innerwear, and ultra-light racing spikes [5]. - The Nike Fly Suit is designed with aerodynamics in mind, utilizing computer simulations and wind tunnel tests to minimize air resistance and enhance speed [7]. - The Fly Suit features Aeronodes technology, which strategically creates turbulence zones around the athlete's body to optimize airflow [7]. Group 2: Racing Shoes - Nike has redesigned a racing shoe specifically for Kipyegon, moving away from her usual Victory 2 spikes based on her feedback [9]. - The new racing shoe includes a higher, tuned Air Zoom cushioning unit, a lighter carbon fiber outsole, and is equipped with six spikes [9]. - Each detail of the shoe reflects Kipyegon's story, with personalized engravings and designs symbolizing her achievements [9]. Group 3: Innovative Innerwear - The Nike FlyWeb innerwear utilizes revolutionary 3D-printed TPU material, redefining high-performance apparel with its lightweight, breathable, and moisture-managing properties [12]. - This innerwear integrates seamlessly with Kipyegon's racing gear, ensuring unrestricted movement and comfort during competition [12]. - The development of FlyWeb innerwear represents a significant innovation in sports technology, combining Nike's design capabilities with advanced 3D printing techniques [12].