Core Insights - The company reported a revenue of 12.3 billion and a net profit of 790 million for the first half of the fiscal year, with cash and cash equivalents reaching 2.54 billion [1] Group 1: Business Model and Strategy - The company implements a "1+N" model in the omnichannel retail sector, centering around offline stores while integrating content e-commerce and private domain operations [1] - Online business achieved double-digit growth year-on-year, with over 800 Douyin and WeChat video accounts and more than 3,600 mini-program stores, accumulating over 89 million users [1] Group 2: Digital Transformation and Brand Expansion - The company is advancing its digital transformation, optimizing product management and circulation efficiency around integrated omnichannel strategies [1] - New brand partnerships include exclusive operations for Norwegian outdoor brand Norrøna and running brands soar and Ciele in China, alongside the introduction of the running multi-brand store brand ektos [1] Group 3: Customer Engagement and Sales Performance - Membership sales accounted for 92.9% of total retail sales from offline and mini-programs, with repeat members contributing 60% of membership consumption, highlighting high user stickiness [1] - The company plans to continue focusing on omnichannel retail, user operations, and business innovation while deepening digital empowerment [1]